{"id":9440,"date":"2023-05-19T11:56:00","date_gmt":"2023-05-19T09:56:00","guid":{"rendered":"https:\/\/rc.mmmake.com\/?p=9440"},"modified":"2025-08-14T17:13:40","modified_gmt":"2025-08-14T15:13:40","slug":"omr-2023-die-highlights","status":"publish","type":"post","link":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/","title":{"rendered":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights"},"content":{"rendered":"\n

Wenn Content Creator:innen, Influencer:innen und Marketing Expert:innen <\/strong>aus dem ganzen Land zusammenkommen, dann weil in der Hamburger Messe die OMR tagt. Allein in diesem Jahr str\u00f6mten \u00fcber 70.000 Besucher:innen in die Hallen, um \u00fcber 800 Speaker:innen auf sieben B\u00fchnen zu sehen, unter anderem mit prominenten Vertreter:innen wie Boris Becker, Markus Lanz oder Serena Williams<\/strong>. Wir haben f\u00fcr Sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.<\/p>\n\n\n\n

TikTok ist nicht mehr das, was es mal war und st\u00e4rker als je zuvor<\/h2>\n\n\n\n

Wie auch schon in den vergangenen Jahren standen vor allem die neusten Entwicklungen aus der Social Media Welt<\/strong> im Mittelpunkt. Allen voran standen verschiedene Speaker:innen von TikTok<\/strong> auf der B\u00fchne. \u201eTikTok ist nicht mehr da, wo wir angefangen haben\u201c<\/em>, machte unter anderem Stuart Flint, Head of Global Business Solutions f\u00fcr Europa bei TikTok, deutlich. Dass dies aber eine durchaus positive Entwicklung ist, wurde unter anderem bei Trevor Johnson, Head of Marketing TikTok for Business Europe, klar.  In seiner Masterclass stellte dieser die neuste Kreativstrategie <\/strong>#CreativeCodes <\/strong>vor, die vor allem f\u00fcr mehr Aufmerksamkeit bei TikTok sorgen soll. Die Zahlen sprechen ebenso f\u00fcr die Kurz-Video-Plattform: TikTok ist das Massenmedium und vor allem f\u00fcr Gen Z<\/strong> mittlerweile nicht mehr wegzudenken. So verbringt der deutsche TikTok User 24 Stunden pro Monat auf TikTok<\/strong>, zum Vergleich – auf Instagram sind es gerade mal 9 Stunden pro Monat. <\/p>\n\n\n\n

Die eigenen Mitarbeiter:innen zu LinkedIn Stars machen<\/h2>\n\n\n\n

Weitere spannende Erkenntnisse gab es unter anderem auch von LinkedIn Expertin Britta Behrens, die dar\u00fcber berichtete, welche Macht Corporate Influencer:innen<\/strong> haben und wie wichtig die eigenen Mitarbeitenden im Unternehmen sind, die das Unternehmen und die Marke authentisch nach au\u00dfen tragen. Wie wichtig Kurzvideos f\u00fcr Social Media<\/strong> sind, dar\u00fcber sprach die Influencerin und Gr\u00fcnderin Ann-Katrin Schmitz.<\/p>\n\n\n\n\n

\n\n
\n
\n
\n\n
\n „Video killed Social Media, es findet \u00fcber alle Kan\u00e4le hinweg eine tiktokisierung statt. Daher wird auch nicht mehr der Feed der eigenen Community angezeigt, sondern Beitr\u00e4ge \u00a0und Storys die man nicht abonniert hat“\n <\/div>\n\n
\n\n Ann-Katrin Schmitz<\/strong>\n Influencerin und Gr\u00fcnderin <\/div>\n\n
\n
\n Ann-Katrin-Schmitz <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n\n
\"\"<\/figure>\n\n\n\n

Fettes Brot & Macklemore \u2013 mehr Party geht nicht<\/h2>\n\n\n\n

Da die OMR auch in diesem Jahr wieder viel zu bieten hatte, das man nicht verpassen wollte, half die hauseigene Event-App<\/strong> dabei seine pers\u00f6nlichen Highlights zu planen, den eigenen Timetable zu erstellen und so die beiden Tage gut durchzuplanen und Priorit\u00e4ten zu setzen. Nat\u00fcrlich mit den passenden Partys und Konzerten<\/strong>. Unter anderem standen die DJ-K\u00fcnstlerin Shari Who, die Hamburger Hip-Hop-Urgesteine Fettes Brot und der internationale Top Act Macklemore auf der B\u00fchne. Zusammenfassend ist also festzuhalten, dass die OMR 2023 wieder spannende Insights im Gep\u00e4ck hatte, gespickt mit toller Vernetzung, kleinen Fan-Momenten, gutem Essen und den obligatorischen Partyn\u00e4chten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wir haben f\u00fcr sie die wichtigsten Erkenntnisse aus zwei Tagen OMR kurz und kompakt zusammengefasst.<\/p>\n","protected":false},"author":6,"featured_media":9459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[41,15],"class_list":["post-9440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-agency","tag-onlinemarketing"],"acf":[],"yoast_head":"\nRecap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com<\/title>\n<meta name=\"description\" content=\"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com\" \/>\n<meta property=\"og:description\" content=\"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/\" \/>\n<meta property=\"og:site_name\" content=\"mmmake.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T09:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T15:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1160\" \/>\n\t<meta property=\"og:image:height\" content=\"882\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephan Stock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephan Stock\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/\"},\"author\":{\"name\":\"Stephan Stock\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#\\\/schema\\\/person\\\/8b37742f013dea02116922f22bb814bb\"},\"headline\":\"Recap OMR 2023 \u2013 Programm, Speaker & Highlights\",\"datePublished\":\"2023-05-19T09:56:00+00:00\",\"dateModified\":\"2025-08-14T15:13:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/MicrosoftTeams-image-87.jpg\",\"keywords\":[\"Agency\",\"Online-Marketing\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/\",\"url\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/\",\"name\":\"Recap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/MicrosoftTeams-image-87.jpg\",\"datePublished\":\"2023-05-19T09:56:00+00:00\",\"dateModified\":\"2025-08-14T15:13:40+00:00\",\"description\":\"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/MicrosoftTeams-image-87.jpg\",\"contentUrl\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/MicrosoftTeams-image-87.jpg\",\"width\":1160,\"height\":882},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/blog\\\/omr-2023-die-highlights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mmmake.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recap OMR 2023 \u2013 Programm, Speaker & Highlights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/mmmake.com\\\/de\\\/\",\"name\":\"mmmake.com\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mmmake.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#organization\",\"name\":\"mmmake.com\",\"url\":\"https:\\\/\\\/mmmake.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/mmmake-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mmmake.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/mmmake-logo.jpg\",\"width\":538,\"height\":290,\"caption\":\"mmmake.com\"},\"image\":{\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mmmake.com\\\/de\\\/#\\\/schema\\\/person\\\/8b37742f013dea02116922f22bb814bb\",\"name\":\"Stephan Stock\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com","description":"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/","og_locale":"de_DE","og_type":"article","og_title":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com","og_description":"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.","og_url":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/","og_site_name":"mmmake.com","article_published_time":"2023-05-19T09:56:00+00:00","article_modified_time":"2025-08-14T15:13:40+00:00","og_image":[{"width":1160,"height":882,"url":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg","type":"image\/jpeg"}],"author":"Stephan Stock","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Stephan Stock","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#article","isPartOf":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/"},"author":{"name":"Stephan Stock","@id":"https:\/\/mmmake.com\/de\/#\/schema\/person\/8b37742f013dea02116922f22bb814bb"},"headline":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights","datePublished":"2023-05-19T09:56:00+00:00","dateModified":"2025-08-14T15:13:40+00:00","mainEntityOfPage":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/"},"wordCount":433,"publisher":{"@id":"https:\/\/mmmake.com\/de\/#organization"},"image":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#primaryimage"},"thumbnailUrl":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg","keywords":["Agency","Online-Marketing"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/","url":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/","name":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights - mmmake.com","isPartOf":{"@id":"https:\/\/mmmake.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#primaryimage"},"image":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#primaryimage"},"thumbnailUrl":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg","datePublished":"2023-05-19T09:56:00+00:00","dateModified":"2025-08-14T15:13:40+00:00","description":"Wir haben f\u00fcr sie die wichtigsten Erkenntnisse, spannendsten Themen und hei\u00dfesten Diskussionen aus zwei Tagen OMR kurz und kompakt zusammengefasst.","breadcrumb":{"@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#primaryimage","url":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg","contentUrl":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/05\/MicrosoftTeams-image-87.jpg","width":1160,"height":882},{"@type":"BreadcrumbList","@id":"https:\/\/mmmake.com\/de\/blog\/omr-2023-die-highlights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mmmake.com\/de\/"},{"@type":"ListItem","position":2,"name":"Recap OMR 2023 \u2013 Programm, Speaker & Highlights"}]},{"@type":"WebSite","@id":"https:\/\/mmmake.com\/de\/#website","url":"https:\/\/mmmake.com\/de\/","name":"mmmake.com","description":"","publisher":{"@id":"https:\/\/mmmake.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mmmake.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/mmmake.com\/de\/#organization","name":"mmmake.com","url":"https:\/\/mmmake.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/mmmake.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/mmmake-logo.jpg","contentUrl":"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/mmmake-logo.jpg","width":538,"height":290,"caption":"mmmake.com"},"image":{"@id":"https:\/\/mmmake.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mmmake.com\/de\/#\/schema\/person\/8b37742f013dea02116922f22bb814bb","name":"Stephan Stock"}]}},"_links":{"self":[{"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/posts\/9440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/comments?post=9440"}],"version-history":[{"count":11,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/posts\/9440\/revisions"}],"predecessor-version":[{"id":22586,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/posts\/9440\/revisions\/22586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/media\/9459"}],"wp:attachment":[{"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/media?parent=9440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/categories?post=9440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmmake.com\/de\/wp-json\/wp\/v2\/tags?post=9440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}