{"id":21898,"date":"2026-02-13T14:16:26","date_gmt":"2026-02-13T13:16:26","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&#038;p=21898"},"modified":"2026-03-05T13:39:39","modified_gmt":"2026-03-05T12:39:39","slug":"mcdonalds-deutschland-llc-franchisenehmerkampagne","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/de\/referenzen\/mcdonalds-deutschland-llc-franchisenehmerkampagne\/","title":{"rendered":"McDonald&#8217;s Deutschland LLC"},"content":{"rendered":"\n\n  <section class=\"hero-alternative alignfull hero-alternative--video\" id=\"\">\n\n\n    <div class=\"hero-alternative__image\">\n              <div id=\"video-desktop\" class=\"hero-alternative__video-desktop \">\n        <video muted loop autoplay playsinline preload=\"auto\" id=\"video-file-desktop\">\n          <source src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/2506_mcd_fn_vermarktung_header_video_07-25.mp4\" type=\"video\/mp4\">\n        <\/video>\n        <\/div>\n        \n          <\/div>\n\n\n\n    \n    <div class=\"container-fluid\" style=\"position:relative\">\n      \n      <div class=\"hero-alternative__inner \">\n\n        <div class='hero-alternative__over-title revealthis-sequenced-right'><\/div><h2 class='hl-2 hero-alternative__title revealthis-sequenced-right'>McDonald&#8217;s Deutschland LLC<\/h2>\n      <\/div>\n    <\/div>\n    \n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/konzeption\/' class='simple-paragraph__tag tag-item'>Konzeption<\/a><a href='https:\/\/mmmake.com\/de\/tag\/bewegtbild\/' class='simple-paragraph__tag tag-item'>Bewegtbild<\/a><a href='https:\/\/mmmake.com\/de\/tag\/social-media\/' class='simple-paragraph__tag tag-item'>Social Media<\/a><a href='https:\/\/mmmake.com\/de\/tag\/agency\/' class='simple-paragraph__tag tag-item'>Agency<\/a><a href='https:\/\/mmmake.com\/de\/tag\/kampagne\/' class='simple-paragraph__tag tag-item'>Kampagne<\/a><\/div>\n        <h1 class='hl-3 simple-paragraph__title revealthis'>Franchisenehmer:innen-Kampagne: Dein Drive.\u000bDein Erfolg. <\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p><b>mmmake<\/b> unterst\u00fctzte <b>McDonald&#8217;s Deutschland<\/b> bei der Gewinnung weiblicher Franchisenehmer:innen f\u00fcr den Ausbau von 500 neuen Restaurants bis 2033. Mit einer kreativen Social-Media-Kampagne und dem \u201eMcFranchise Taxi\u201c wurden \u00fcber 1 Million qualifizierte Kontakte erreicht und die Bewerbungen, vor allem von Frauen, deutlich gesteigert.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"single-media alignfull single-media--fullwidth-16-9 mediatype--video\" id=\"\">\n\n    <div class=\"container-fluid\">\n\n      <div class=\"single-media__media\">\n      \n        <span class=\"btn-mute sound-on-off sound-on-off--desktop\" data-video-id=\"video-block_cb0d3dfab4d6b7e19f550c2aaf7cd463\">\n          <span class=\"material-icons-outlined\">\n          volume_up\n          <\/span>\n        <\/span>\n      <video autoplay loop muted playsinline class='video-desktop' id='video-block_cb0d3dfab4d6b7e19f550c2aaf7cd463'><source src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/Mc-Case-Film.mp4' type='video\/mp4'><\/video>\n      <\/div>\n\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Herausforderung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Gewinnung von Franchisenehmer:innen mit Drive<\/h2>\n          <div class=\"spc-item__text\"><p>McDonald\u2019s hat Wachstumshunger \u2013 in den n\u00e4chsten zehn Jahren sollen 500 neue Restaurants in Deutschland er\u00f6ffnet werden. Doch wie gewinnt man die richtigen Partner:innen, die den Mut und die Leidenschaft haben, ihre unternehmerische Reise zu beginnen und Verantwortung zu \u00fcbernehmen?<\/p>\n<p>Besonders gefragt sind weibliche F\u00fchrungskr\u00e4fte, die den n\u00e4chsten Schritt wagen, neue Ideen umsetzen und ihren Traum von Selbstst\u00e4ndigkeit leben wollen \u2013 kurz gesagt: die Appetit haben! Wenn dieser Hunger nach Erfolg da ist, haben sie bei McDonald\u2019s alles, was sie brauchen, um ihn in die Realit\u00e4t umzusetzen.<\/p>\n<p>Deshalb sagen wir: <strong>Dein Drive, Dein Erfolg<\/strong>.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">L\u00f6sung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Recruiting-Kampagne f\u00fcr Socia Media<\/h2>\n          <div class=\"spc-item__text\"><p>Wir entwickelten eine Social-Media-Kampagne, die gezielt F\u00fchrungskr\u00e4fte im Alter von 30 bis 55 Jahren ansprach, die den n\u00e4chsten gro\u00dfen Schritt in ihrer Karriere wagen wollten. \u00dcber LinkedIn, Instagram und Facebook weckten wir nicht nur den Appetit auf Ver\u00e4nderung, sondern luden sie ein, ihre Karriere neu zu w\u00fcrzen \u2013 nat\u00fcrlich mit McDonald&#8217;s als Partner.<\/p>\n<p>Ein Highlight der Kampagne war das McFranchise Taxi: Auf dem Weg zur Franchise Expo \u00fcberraschten wir unsere Kandidat:innen mit einer ungew\u00f6hnlichen Aktion \u2013 einem R\u00fcckbank-Interview, das nicht nur das Franchise-Modell n\u00e4herbrachte, sondern auch den Drive der Teilnehmer:innen auf den Pr\u00fcfstand stellte. Wer das Potenzial hatte, die Franchise-Welt mit frischen Ideen zu erobern, wurde direkt am Stand zu einem Follow-up eingeladen.<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n  <section class=\"advantages alignfull layout-1 bg-primary\" id=\"\">\n    \n    <div class=\"container-fluid\">\n        <h2 class='hl-2 advantages__title revealthis'>Benefits<\/h2>      <div class=\"advantages__inner advantages__inner--default items--3\">\n\n        <div class=\"swiper-wrapper\">\n\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/Graph_Icon.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Hohe Reichweite<\/h3>\n                                                  <div class=\"advantages-item__text\">\u00dcber 1 Million qualifizierte Kontakte bei einem Media-Budget von nur 20.000 Euro.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/Personen-mehrere.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Starker Bewerbungszuwachs<\/h3>\n                                                  <div class=\"advantages-item__text\">Mehr als doppelt so viele Bewerbungen wie in den Vormonaten.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/aktive_teilnahme_workshop.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Erfolgreiche Zielgruppenansprache<\/h3>\n                                                  <div class=\"advantages-item__text\">Zwei Drittel der Bewerbungen kamen von Frauen, was den Kampagnenzielen entspricht.<\/div>\n                                              <\/div>\n            \n        <\/div>\n\n\n        <div class=\"advantages__swiper-pagination-wrapper\">\n          <div class=\"advantages__swiper-button-prev\"><\/div>\n          <div class=\"advantages__swiper-pagination swiper-pagination\"><\/div>\n          <div class=\"advantages__swiper-button-next\"><\/div>\n        <\/div>\n\n\n      <\/div>\n    <\/div>\n\n      <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        \n        <h2 class='hl-2 simple-paragraph__title revealthis'>Wir haben den Deutschen Preis f\u00fcr Online-Kommunikation 2025 gewonnen!<\/h2>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Unsere Recruiting-Kampagne \u201eDein Drive, Dein Erfolg.\u201c hat beim Deutschen Preis f\u00fcr Online-Marketing-Kommunikation ordentlich Eindruck gemacht \u2013 und am Ende auch den Award\u00a0in der Kategorie Recruiting-Kampagne abger\u00e4umt. Unsere mmmakies Holger Paasch und Chiara Nottrott haben den Preis gemeinsam mit Lisa Augusciak voller Stolz entgegengenommen.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n\n  <section class=\"gallery-grid alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"gallery-grid__inner\">\n\n        <div class=\"gallery-grid__item1 revealthis\">\n          <div class=\"image\">\n\n            <img width='1080'  height='1350' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_04.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_04.jpg 1080w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_04-240x300.jpg 240w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_04-819x1024.jpg 819w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_04-768x960.jpg 768w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50% 50%' alt='4-5_DPOK_Assets_04'\/>\n          <\/div>\n        <div class=\"text\">\n                      <\/div>\n        <\/div>\n\n        <div class=\"gallery-grid__item2 revealthis\">\n          <div class=\"gallery-grid__item2-images-slider\">\n            <div class=\"images swiper-wrapper\">\n                <div class='swiper-slide'><img width='819'  height='1024' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_03-819x1024.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_03-819x1024.jpg 819w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_03-240x300.jpg 240w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_03-768x960.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_03.jpg 1080w' sizes=\"auto, \" class='' style='object-position:50% 50%' alt='4-5_DPOK_Assets_03'\/><\/div>            <\/div>\n\n            \n\n          <\/div>\n          <div class=\"text\">\n                      <\/div>\n        <\/div>\n\n\n                  <div class=\"gallery-grid__item3 revealthis\">\n            <div class=\"image\">\n\n              <img width='1080'  height='1350' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_05.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_05.jpg 1080w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_05-240x300.jpg 240w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_05-819x1024.jpg 819w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/06\/4-5_DPOK_Assets_05-768x960.jpg 768w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50% 50%' alt='4-5_DPOK_Assets_05'\/>\n            <\/div>\n            <div class=\"text\">\n\n              <svg id=\"rotatingText\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n                <defs>\n                  <path id=\"circle\" d=\"M 100, 100\n              m -75, 0\n              a 75, 75 0 1, 0 150, 0\n              a 75, 75 0 1, 0 -150, 0\n              \">\n                  <\/path>\n                <\/defs>\n                <text width=\"400\">\n                  <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                                      <\/textPath>\n                <\/text>\n              <\/svg>\n\n\n            <\/div>\n          <\/div>\n        \n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"quote alignfull no-mb\" id=\"\">\n\n    <div class=\"quote__inner-wrapper\">\n      <div class=\"container-fluid-default\">\n        <div class=\"quote__inner \">\n\n          <div class=\"quote__text revealthis\">\n            &#8222;Die kreative Ansprache und die innovative Umsetzung der Kampagne haben uns geholfen, gezielt die richtigen Franchise-Nehmer:innen anzusprechen. mmmake hat uns mit ihrer ganzheitlichen Strategie beeindruckt und uns geholfen, unsere Zielgruppe auf eine neue, inspirierende Weise zu erreichen.&#8220;\n          <\/div>\n\n          <div class=\"quote__person revealthis\">\n\n                        <strong>Lisa Augusciak\u200b<\/strong>\n            Senior Manager Franchise &#038; Franchise Relations\u000b | McDonald\u2018s Deutschland LLC\u200b          <\/div>\n\n                            <div class=\"quote__image-wrapper\">\n                <div class=\"quote__image revealthis\">\n                  <img width='1920'  height='1915' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak.jpeg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak.jpeg 1920w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak-300x300.jpeg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak-1024x1021.jpeg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak-150x150.jpeg 150w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak-768x766.jpeg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/mmmake-referenz-mcdonald-lisa-augusciak-1536x1532.jpeg 1536w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50% 50%' alt='mmmake-referenz-mcdonald-lisa-augusciak'\/>                <\/div>\n              <\/div>\n                    <\/div>\n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-2 link bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_3057453188b36a3a08fc4679a0bd2f39>Heben Sie Ihre<\/span><span block_3057453188b36a3a08fc4679a0bd2f39>Kommunikation <\/span><span block_3057453188b36a3a08fc4679a0bd2f39>aufs n\u00e4chste Level<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>Wir erarbeiten gemeinsam mit Ihnen eine passgenaue Kampagne, um Ihre Ziele zu erreichen.<\/p>\n            <\/div>\n            \n            \n            \n                          <a href=\"https:\/\/mmmake.com\/de\/loesungen\/kampagnenentwicklung-kommunikationskonzepte\/\"  target=\"\" class=\"teaser-fullwidth__link btn revealthis\">Jetzt loslegen <\/a>\n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 92.857142857143s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr digitales Marketing? Bereit f\u00fcr digitales Marketing?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr digitales Marketing? Bereit f\u00fcr digitales Marketing?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr digitales Marketing? Bereit f\u00fcr digitales Marketing?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr digitales Marketing? Bereit f\u00fcr digitales Marketing?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='570'  height='516' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-20-3.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-20-3.jpg 570w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/06\/MicrosoftTeams-image-20-3-300x272.jpg 300w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:47.33% 29.41%' alt='Chiara Nottrott'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Chiara Nottrott<br>\n            <\/div>\n            Sales Consultant\n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>Was zum Blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Kreativ mit KI_Header_260616'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/branding\/\" class=\"tag-item\" title=\"Branding\">#Branding <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/ki-ai\/\" class=\"tag-item\" title=\"KI\/AI\">#KI\/AI <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">\n                Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie sieht der Design-Workflow mit KI aus? Welche Design-Kompetenzen Sie heute brauchen, erfahren Sie im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Change Kommunikation'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/consulting\/\" class=\"tag-item\" title=\"Consulting\">#Consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">\n                Change-Kommunikation, die bei allen ankommt              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie lassen sich 500.000 Mitarbeiter:innen vom Change \u00fcberzeugen? Mit Kommunikation. Mehr zu Kan\u00e4len und Botschaften gibt&#8217;s im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR 2026'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/events\/\" class=\"tag-item\" title=\"Events\">#Events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/\" class=\"tag-item\" title=\"Online-Marketing\">#Online-Marketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">\n                KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Die OMR 2026 ist der Spiegel der Marketing-Welt, gefangen zwischen KI-Hype und Wunsch nach Authentizit\u00e4t. Mehr zu den Learnings im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/de\/blog\/\" class=\"btn\">Zum Blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","tags":[41],"references":[141],"class_list":["post-21898","reference","type-reference","status-publish","hentry","tag-agency","references-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruiting-Kampagne: Dein Drive. 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