{"id":22804,"date":"2025-11-06T16:06:01","date_gmt":"2025-11-06T15:06:01","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&#038;p=22804"},"modified":"2026-01-16T16:21:11","modified_gmt":"2026-01-16T15:21:11","slug":"lidl-stiftung-job-application-tracker","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/de\/referenzen\/lidl-stiftung-job-application-tracker\/","title":{"rendered":"Lidl Stiftung &amp; Co. KG"},"content":{"rendered":"\n\n  <section class=\"hero-alternative alignfull\" id=\"\">\n\n\n    <div class=\"hero-alternative__image\">\n      <img width='2560'  height='1467' loading='' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header.jpg 2560w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header-300x172.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header-1024x587.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header-768x440.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header-1536x880.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Lidl-Stiftung_JAT_Assets_header-2048x1174.jpg 2048w' sizes='' class='' style='object-position:50% 50%' alt='Lidl Stiftung JAT'\/>    <\/div>\n\n\n\n    \n    <div class=\"container-fluid\" style=\"position:relative\">\n      \n      <div class=\"hero-alternative__inner \">\n\n        <div class='hero-alternative__over-title revealthis-sequenced-right'>Job Application Tracker<\/div><h2 class='hl-2 hero-alternative__title revealthis-sequenced-right'>Lidl Stiftung &#038; Co. KG<\/h2>\n      <\/div>\n    <\/div>\n    \n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/sap-development\/' class='simple-paragraph__tag tag-item'>SAP Development<\/a><a href='https:\/\/mmmake.com\/de\/tag\/hcm\/' class='simple-paragraph__tag tag-item'>HCM<\/a><a href='https:\/\/mmmake.com\/de\/tag\/sap\/' class='simple-paragraph__tag tag-item'>SAP<\/a><\/div>\n        <h1 class='hl-3 simple-paragraph__title revealthis'>SAP SuccessFactors Add-On f\u00fcr datenschutzkonformes Recruiting<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p><span style=\"font-weight: 400;\">Im Bewerbungsprozess treten verschiedene Herausforderungen f\u00fcr Recruiter:innen auf \u2013 insbesondere dann, wenn sich Kandidat:innen auf mehrere Stellen gleichzeitig beworben haben. Genau dort setzt der <a href=\"https:\/\/mmmake.com\/de\/loesungen\/job-application-tracker\/\">Job Application Tracker<\/a> (JAT) an, den wir f\u00fcr die Lidl Stiftung &amp; Co. KG entwickelt haben.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unter der Marke Lidl werden weltweit \u00fcber 12.500 Lebensmitteleinzelhandelsfilialen betrieben \u2013 haupts\u00e4chlich in Europa und den USA. Gemessen an der Anzahl der Filialen ist Lidl der zweitgr\u00f6\u00dfte Discounter-Konzern der Welt.\u00a0<\/span><span style=\"font-weight: 400;\">Die Lidl Stiftung &amp; Co. KG<\/span> <span style=\"font-weight: 400;\">ist f\u00fcr internationale Prozesse und die strategische Ausrichtung zust\u00e4ndig ist und ist Ansprechpartner und Impulsgeber f\u00fcr die Umsetzung internationaler Standards.\u00a0<\/span><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull layout-2\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Herausforderung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Keine DSGVO-konforme Bewerbungs\u00fcbersicht in SAP SuccessFactors<\/h2>\n          <div class=\"spc-item__text\"><p><span style=\"font-weight: 400;\">Im Recruiting wird mit sensiblen personenbezogenen Daten gearbeitet. Daher ist es essenziell, dass alle Systeme und Prozesse vollst\u00e4ndig DSGVO-konform sind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ein zentrales Problem: Oftmals bewerben sich Kandidat:innen innerhalb eines Unternehmens auf mehrere Positionen. SAP SuccessFactors stellt zwar Funktionen zur Erkennung solcher Mehrfachbewerbungen bereit, diese sind jedoch f\u00fcr das Organisations- und Datenschutzmodell der Lidl Stiftung &amp; Co. KG nicht vollst\u00e4ndig DSGVO-konform. Deshalb war im System ausschlie\u00dflich sichtbar, welche Bewerbungen dem jeweiligen Verantwortungsbereich eines Recruiters bzw. einer Recruiterin zugeordnet waren. Eine bereichs\u00fcbergreifende Einsicht war nicht vorgesehen. <\/span><span style=\"font-weight: 400;\">Das f\u00fchrt dazu, dass Synergien zwischen den Abteilungen ungenutzt bleiben, potenzielle Talent-Matches verpasst werden, die Candidate Experience leidet und es h\u00e4ufig zu doppelter Kommunikation mit Bewerber:innen kommt.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">L\u00f6sung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Add-On f\u00fcr eine \u00dcbersicht der Stellen f\u00fcr Recruiter:innen<\/h2>\n          <div class=\"spc-item__text\"><p><span style=\"font-weight: 400;\">Das von uns entwickelte SAP SuccessFactors Add-On \u201eJob Application Tracker\u201c bietet eine datenschutzkonforme \u00dcbersicht \u00fcber die Bewerbungen eines einzelnen Kandidaten\/einer Kandidatin. Die Anwendung kann direkt in SAP SuccessFactors Recruiting integriert und per Link aufgerufen werden (siehe Video). Der Vorteil: JAT zeigt nur die Bewerbungen an, f\u00fcr die der Kandidat bzw. die Kandidatin die Sichtbarkeit freigegeben hat \u2013 und erf\u00fcllt damit die Anforderungen der DSGVO.\u00a0<\/span><\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        \n        <h2 class='hl-2 simple-paragraph__title revealthis'>Demonstration des Add-Ons f\u00fcr SAP SuccessFactors:<\/h2>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"single-media alignfull single-media--small mediatype--video\" id=\"\">\n\n    <div class=\"container-fluid\">\n\n      <div class=\"single-media__media\">\n      \n        <span class=\"btn-mute sound-on-off sound-on-off--desktop\" data-video-id=\"video-block_8a6666e5f8188fd2668d23cb55aead51\">\n          <span class=\"material-icons-outlined\">\n          volume_up\n          <\/span>\n        <\/span>\n      <video autoplay loop muted playsinline class='video-desktop' id='video-block_8a6666e5f8188fd2668d23cb55aead51'><source src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/11\/JAT_Website.mp4' type='video\/mp4'><\/video>\n      <\/div>\n\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n  <section class=\"advantages alignfull layout-1 bg-primary\" id=\"\">\n    \n    <div class=\"container-fluid\">\n        <h2 class='hl-2 advantages__title revealthis'>Benefits<\/h2>      <div class=\"advantages__inner advantages__inner--default items--3\">\n\n        <div class=\"swiper-wrapper\">\n\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/Spezifische-Inhalte.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Candidate Experience <\/h3>\n                                                  <div class=\"advantages-item__text\">Verbesserung <br \/>\r\nder Kandidat:innen-Experience und des Bewerbungsworkflows durch abgestimmte Kommunikation und Prozesse.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/11\/conversion_path_new.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Workflow<\/h3>\n                                                  <div class=\"advantages-item__text\">Verbesserung des Recruiting-<br \/>\r\nWorkflows \u2013 bisher gibt es keine andere L\u00f6sung f\u00fcr das Problem und es ist auch keine L\u00f6sung geplant.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/11\/manage_search.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Transparenz<\/h3>\n                                                  <div class=\"advantages-item__text\">Einsicht in die Bewerbungen der Kandidat:innen \u2013 Stichwort Multiple Applications.<\/div>\n                                              <\/div>\n            \n        <\/div>\n\n\n        <div class=\"advantages__swiper-pagination-wrapper\">\n          <div class=\"advantages__swiper-button-prev\"><\/div>\n          <div class=\"advantages__swiper-pagination swiper-pagination\"><\/div>\n          <div class=\"advantages__swiper-button-next\"><\/div>\n        <\/div>\n\n\n      <\/div>\n    <\/div>\n\n      <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Leistungsbereiche<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\"><\/h2>\n          <div class=\"spc-item__text\"><p><strong>App und Product Development: <span style=\"font-weight: 400;\">Um den stetig wachsenden Anforderungen in der HR-Welt gerecht zu werden, passen wir Ihr SAP SuccessFactors-System individuell an Ihre Bed\u00fcrfnisse an und er\u00f6ffnen Ihnen neue M\u00f6glichkeiten, den SAP-Standard durch unsere Innovationen zu erweitern.\u00a0 <\/span><\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Integration und Application Management: <span style=\"font-weight: 400;\">Nutzung von SAP-Standards und Architekturen zur technischen Umsetzung und reibungslosen Integration in Ihre bestehende Systemlandschaft. <\/span><\/strong><\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Technologien<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\"><\/h2>\n          <div class=\"spc-item__text\"><p><span style=\"font-weight: 400;\">Beim Projekt mit der Lidl Stiftung und Co. KG setzten wir auf die SAP Business Technology Platform (SAP BTP) f\u00fcr die Entwicklung der App.\u00a0<\/span><\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-2 link bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_f4c223b05e78851250d5c095253b85c0>Lassen Sie uns<\/span><span block_f4c223b05e78851250d5c095253b85c0>gemeinsam Ihr <\/span><span block_f4c223b05e78851250d5c095253b85c0>SAP-System weiterentwickeln<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>Wir freuen uns, Sie als <a href=\"https:\/\/mmmake.com\/de\/about\/partnerschaften\/partnerschaft-mit-sap\/\">SAP-Gold Partner<\/a> mit unserer Expertise auf Ihrem Weg zu begleiten. Unsere Expert:innen sind bereit f\u00fcr Ihre Herausforderung.<\/p>\n            <\/div>\n            \n            \n            \n                          <a href=\"https:\/\/mmmake.com\/de\/loesungen\/job-application-tracker\/\"  target=\"\" class=\"teaser-fullwidth__link btn revealthis\">Weitere Infos zum Job Application Tracker <\/a>\n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 115.71428571429s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr den Job Application Tracker? Bereit f\u00fcr den Job Application Tracker?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr den Job Application Tracker? Bereit f\u00fcr den Job Application Tracker?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr den Job Application Tracker? Bereit f\u00fcr den Job Application Tracker?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr den Job Application Tracker? Bereit f\u00fcr den Job Application Tracker?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1707'  height='2560' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1.jpg 1707w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1-1024x1536.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/10\/Benjamin_Gloss00029-1-1366x2048.jpg 1366w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:52.5% 19%' alt='Benjamin Glo\u00df'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Benjamin Glo\u00df<br>\n            <\/div>\n            Consultant SAP SuccessFactors \n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>Was zum Blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Kreativ mit KI_Header_260616'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/branding\/\" class=\"tag-item\" title=\"Branding\">#Branding <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/ki-ai\/\" class=\"tag-item\" title=\"KI\/AI\">#KI\/AI <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">\n                Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie sieht der Design-Workflow mit KI aus? Welche Design-Kompetenzen Sie heute brauchen, erfahren Sie im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Change Kommunikation'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/consulting\/\" class=\"tag-item\" title=\"Consulting\">#Consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">\n                Change-Kommunikation, die bei allen ankommt              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie lassen sich 500.000 Mitarbeiter:innen vom Change \u00fcberzeugen? Mit Kommunikation. Mehr zu Kan\u00e4len und Botschaften gibt&#8217;s im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR 2026'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/events\/\" class=\"tag-item\" title=\"Events\">#Events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/\" class=\"tag-item\" title=\"Online-Marketing\">#Online-Marketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">\n                KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Die OMR 2026 ist der Spiegel der Marketing-Welt, gefangen zwischen KI-Hype und Wunsch nach Authentizit\u00e4t. Mehr zu den Learnings im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/de\/blog\/\" class=\"btn\">Zum Blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","tags":[],"references":[140],"class_list":["post-22804","reference","type-reference","status-publish","hentry","references-sap-services-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DSGVO-konformes Recruiting mit dem Job Application Tracker<\/title>\n<meta name=\"description\" content=\"F\u00fcr unseren Kunden Lidl Stiftung GmbH &amp; Co. 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