{"id":23581,"date":"2026-05-28T16:33:40","date_gmt":"2026-05-28T14:33:40","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&#038;p=23581"},"modified":"2026-06-29T13:14:41","modified_gmt":"2026-06-29T11:14:41","slug":"google-workspace-change","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/de\/referenzen\/google-workspace-change\/","title":{"rendered":"Schwarz Gruppe"},"content":{"rendered":"\n\n  <section class=\"hero-alternative alignfull hero-alternative--video\" id=\"\">\n\n\n    <div class=\"hero-alternative__image\">\n              <div id=\"video-desktop\" class=\"hero-alternative__video-desktop \">\n        <video muted loop autoplay playsinline preload=\"auto\" id=\"video-file-desktop\">\n          <source src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/GWS_GEXP_Video.mp4\" type=\"video\/mp4\">\n        <\/video>\n        <\/div>\n        \n          <\/div>\n\n\n\n    \n    <div class=\"container-fluid\" style=\"position:relative\">\n      \n      <div class=\"hero-alternative__inner \">\n\n        <div class='hero-alternative__over-title revealthis-sequenced-right'><\/div><h2 class='hl-2 hero-alternative__title revealthis-sequenced-right'>Google Workspace \u2013 work smart. together. <\/h2>\n      <\/div>\n    <\/div>\n    \n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/agency\/' class='simple-paragraph__tag tag-item'>Agency<\/a><a href='https:\/\/mmmake.com\/de\/tag\/consulting\/' class='simple-paragraph__tag tag-item'>Consulting<\/a><a href='https:\/\/mmmake.com\/de\/tag\/hxm\/' class='simple-paragraph__tag tag-item'>HXM<\/a><\/div>\n        <h1 class='hl-3 simple-paragraph__title revealthis'>People first. Change follows.<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p><span style=\"font-weight: 400;\">Gemeinsam mit <a href=\"https:\/\/schwarz-digits.de\/\" target=\"_blank\" rel=\"noopener\">Schwarz Digits<\/a> begleiten wir <\/span><span style=\"font-weight: 400;\">den gruppenweiten Wechsel <strong>von Microsoft Office zu Google Workspace<\/strong>. Unter dem Claim \u201ework smart. together\u201c nehmen wir die Mitarbeitenden aktiv mit auf die Reise, entwickeln eine einheitliche Change Story sowie ein starkes, sparten\u00fcbergreifendes Visual.<\/span><\/p>\n<p>Mit Aktivierungsvideos, Lifehacks und der Schwarz x Google Experience machen wir den <strong>Wandel erlebbar<\/strong>, bef\u00e4higen die Mitarbeitenden zur aktiven Mitgestaltung und unterst\u00fctzen sie dabei, die neuen Tools selbstbewusst und souver\u00e4n in ihren Arbeitsalltag zu integrieren.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"single-media alignfull single-media--small mediatype--video\" id=\"\">\n\n    <div class=\"container-fluid\">\n\n      <div class=\"single-media__media\">\n      \n        <span class=\"btn-mute sound-on-off sound-on-off--desktop\" data-video-id=\"video-block_65710ba87ddd482e857bf07b13397077\">\n          <span class=\"material-icons-outlined\">\n          volume_up\n          <\/span>\n        <\/span>\n      <video autoplay loop muted playsinline class='video-desktop' id='video-block_65710ba87ddd482e857bf07b13397077'><source src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Statement2_Alina_GoogleSlides_DE.mp4' type='video\/mp4'><\/video>\n      <\/div>\n\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull layout-2\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Herausforderung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Akzeptanz f\u00fcr den digitalen Wandel<\/h2>\n          <div class=\"spc-item__text\"><p><span style=\"font-weight: 400;\">Es ist einer der gr\u00f6\u00dften technologischen Transformationsschritte in der Unternehmensgeschichte der Schwarz Gruppe: der Wechsel von Microsoft Office zu Google Workspace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Das Ziel:<\/strong> die digitale Souver\u00e4nit\u00e4t, Effizienz und globale Zusammenarbeit f\u00fcr \u00fcber 604.000 Mitarbeitende zu st\u00e4rken \u2013 und sie dabei vor allem aktiv miteinzubeziehen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die zentrale Herausforderung besteht darin, die anf\u00e4ngliche Skepsis der Belegschaft gegen\u00fcber dem neuen System in Offenheit und Begeisterung zu verwandeln. Schlie\u00dflich sollen \u00fcber Jahre etablierte Routinen und vertraute Arbeitsweisen durch neue Tools und Denkweisen ersetzt werden \u2013 ein Schritt, der bei vielen Mitarbeitenden zun\u00e4chst auf Unsicherheit st\u00f6\u00dft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um diesen Wandel erfolgreich zu gestalten, braucht es mehr als eine technische Umstellung. Es braucht eine ganzheitliche Bef\u00e4higungs- und Beteiligungsstrategie, die die Mitarbeitenden von Beginn an aktiv einbindet, sie auf dem Weg begleitet und bef\u00e4higt, den Wandel selbst mitzugestalten.<\/span><\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">L\u00f6sung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Begeisterung, Bef\u00e4higung, Beteiligung<\/h2>\n          <div class=\"spc-item__text\"><p><span style=\"font-weight: 400;\">Nach der anf\u00e4nglichen Skepsis galt es, den Wandel gemeinsam mit den Mitarbeitenden zu gestalten. Daf\u00fcr begleiten wir den Wechsel zu Google Workspace nicht nur technisch, sondern auch kulturell: mit einer ganzheitlichen Beteiligungs- und Bef\u00e4higungsstrategie, die fr\u00fchzeitig Transparenz schafft, Mitarbeitende einbezieht und sie Schritt f\u00fcr Schritt im Ver\u00e4nderungsprozess st\u00e4rkt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unter dem Claim \u201e<strong>work smart. together<\/strong>\u201c vereinen wir inspirierende Inhalte mit praxisnaher Unterst\u00fctzung und entwickeln interaktive Formate wie Bef\u00e4higungsvideos, Lifehack-Reihen und Best Practices, die Wissen greifbar machen, Partizipation f\u00f6rdern und Begeisterung wecken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Im Mittelpunkt steht eine klare, positive Change Story, die den Schritt zu Google Workspace als Ausdruck von Mut, Offenheit und gemeinsamer Weiterentwicklung inszeniert. Ein <strong>sparten\u00fcbergreifendes Key Visual<\/strong> verbindet dabei alle Kommunikationsma\u00dfnahmen visuell miteinander, bietet Orientierung und st\u00e4rkt das Gef\u00fchl von Zusammengeh\u00f6rigkeit.<\/span><\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n  <section class=\"gallery-grid alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"gallery-grid__inner\">\n\n        <div class=\"gallery-grid__item1 revealthis\">\n          <div class=\"image\">\n\n            <img width='1266'  height='1904' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02.jpg 1266w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02-199x300.jpg 199w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02-681x1024.jpg 681w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02-768x1155.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_02-1021x1536.jpg 1021w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50% 50%' alt='gws_02'\/>\n          <\/div>\n        <div class=\"text\">\n            Ein zentraler Bestandteil ist die Schwarz x Google Experience am Stiftsberg in Neckarsulm, die die neue Google-Welt in interaktiven Formaten erlebbar macht und Mitarbeitende zur souver\u00e4nen Nutzung bef\u00e4higt.          <\/div>\n        <\/div>\n\n        <div class=\"gallery-grid__item2 revealthis\">\n          <div class=\"gallery-grid__item2-images-slider\">\n            <div class=\"images swiper-wrapper\">\n                <div class='swiper-slide'><img width='1024'  height='472' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-1024x472.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-1024x472.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-300x138.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-768x354.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-1536x708.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_03-2048x944.jpg 2048w' sizes=\"auto, \" class='' style='object-position:50% 50%' alt='gws_03'\/><\/div><div class='swiper-slide'><img width='1024'  height='600' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-1024x600.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-1024x600.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-300x176.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-768x450.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-1536x899.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_04-2048x1199.jpg 2048w' sizes=\"auto, \" class='' style='object-position:50% 50%' alt='gws_04'\/><\/div><div class='swiper-slide'><img width='1024'  height='560' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-1024x560.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-1024x560.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-300x164.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-768x420.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-1536x839.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_05-2048x1119.jpg 2048w' sizes=\"auto, \" class='' style='object-position:50% 50%' alt='gws_05'\/><\/div>            <\/div>\n\n                          <div class=\"gallery-grid__swiper-pagination swiper-pagination\"><\/div>\n            \n\n          <\/div>\n          <div class=\"text\">\n            Aktivierungsvideos begleiten Schritt f\u00fcr Schritt die Einf\u00fchrung der neuen Tools und unterst\u00fctzen Mitarbeitende bei der Freischaltung der Google-Lizenzen. Eine Lifehack-Reihe mit praxisnahen\u00a0 Tipps und Tricks f\u00fcr den Arbeitsalltag machen den Nutzen der neuen Tools direkt erlebbar.          <\/div>\n        <\/div>\n\n\n                  <div class=\"gallery-grid__item3 revealthis\">\n            <div class=\"image\">\n\n              <img width='1898'  height='1900' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv.jpg 1898w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv-300x300.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv-1024x1024.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv-150x150.jpg 150w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv-768x769.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/gws_kv-1534x1536.jpg 1534w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50% 50%' alt='gws_kv'\/>\n            <\/div>\n            <div class=\"text\">\n\n              <svg id=\"rotatingText\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n                <defs>\n                  <path id=\"circle\" d=\"M 100, 100\n              m -75, 0\n              a 75, 75 0 1, 0 150, 0\n              a 75, 75 0 1, 0 -150, 0\n              \">\n                  <\/path>\n                <\/defs>\n                <text width=\"400\">\n                  <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                    \u00dcbergreifendes Key Visual                  <\/textPath>\n                <\/text>\n              <\/svg>\n\n\n            <\/div>\n          <\/div>\n        \n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"advantages alignfull layout-1 bg-primary\" id=\"\">\n    \n    <div class=\"container-fluid\">\n        <h2 class='hl-2 advantages__title revealthis'>Benefits<\/h2>      <div class=\"advantages__inner advantages__inner--default items--3\">\n\n        <div class=\"swiper-wrapper\">\n\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/Spezifische-Inhalte.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Mitgestaltung<\/h3>\n                                                  <div class=\"advantages-item__text\">Mitarbeitende werden aktiv in den Wandel eingebunden und durch erlebbare Formate in einer kollaborativen Arbeitsweise gest\u00e4rkt.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/star_shine_24dp_00FF00_FILL0_wght500_GRAD0_opsz24.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Souver\u00e4nit\u00e4t <\/h3>\n                                                  <div class=\"advantages-item__text\">Schwarz Gruppe positioniert sich als Vorreiter f\u00fcr souver\u00e4ne Zusammenarbeit und schafft die Basis f\u00fcr eine skalierbare neue Arbeitswelt.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/arrows.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Empowerment<\/h3>\n                                                  <div class=\"advantages-item__text\">Leicht zug\u00e4ngliche Inhalte erleichtern die Tool-Adoption und sorgen f\u00fcr nachhaltige Bef\u00e4higung im Arbeitsalltag.<\/div>\n                                              <\/div>\n            \n        <\/div>\n\n\n        <div class=\"advantages__swiper-pagination-wrapper\">\n          <div class=\"advantages__swiper-button-prev\"><\/div>\n          <div class=\"advantages__swiper-pagination swiper-pagination\"><\/div>\n          <div class=\"advantages__swiper-button-next\"><\/div>\n        <\/div>\n\n\n      <\/div>\n    <\/div>\n\n      <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-special alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-special__inner\">\n\n        <h2 class='hl-2 simple-paragraph-special__title revealthis-right'>EXPERTISE<\/h2>\n        <div class=\"simple-paragraph-special__text-content\">\n\n          <h3 class=\"hl-3 simple-paragraph-special__subtitle revealthis-left\">\n            Unsere Leistungen im Projekt           <\/h3>\n          <div class=\"simple-paragraph-special__text revealthis-left\">\n            <p><strong>Change Management: <\/strong>Change Strategy \u2022 Kommunikation \u2022 Change Story \u2022 Konzeption und Moderation partizipativer Workshops inkl. Bef\u00e4higungskonzepte \u2022 <strong>Kreative Umsetzung: <\/strong>Beratung \u2022 Design \u2022 Konzeption \u2022 Produktion von Videos (Real-Dreh und 2D-Animation) sowie Post Production \u2022 <strong>Experience Design: <\/strong>Visuelles und inhaltliches Raumkonzept \u2022 Steuerung externer Dienstleister sowie des Raum-Umbaus inkl. After Support.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n          <\/div>\n\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-2 link bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_cf9931dd653a953c5080126f78ff2791>Lassen Sie uns<\/span><span block_cf9931dd653a953c5080126f78ff2791>gemeinsam die <\/span><span block_cf9931dd653a953c5080126f78ff2791>n\u00e4chste Idee finden<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>Gemeinsam machen wir Ihre Herausforderung zu einer erfolgreichen Transformation.<\/p>\n            <\/div>\n            \n            \n            \n                          <a href=\"https:\/\/mmmake.com\/de\/loesungen\/change-management-beratung\/\"  target=\"\" class=\"teaser-fullwidth__link btn revealthis\">Mehr zu Change Management <\/a>\n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 78.571428571429s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Transformation? Bereit f\u00fcr Transformation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Transformation? Bereit f\u00fcr Transformation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Transformation? Bereit f\u00fcr Transformation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Transformation? Bereit f\u00fcr Transformation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-2\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1279'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1.jpg 1279w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1-682x1024.jpg 682w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1-768x1153.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/03\/2024-12-12-MMMAKE-Yvonne-Schmauss-361_1-1-1023x1536.jpg 1023w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:48% 14.67%' alt='Yvonne Schmau\u00df'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Yvonne Schmau\u00df<br>\n            <\/div>\n            Senior Consultant New Business Agency\n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1208'  height='1812' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner.jpg 1208w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/12\/Anna-Lehner-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:45% 13.33%' alt='Anna Lehner'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Anna Lehner<br>\n            <\/div>\n            Senior Consultant HXM-Transformation\n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>Was zum Blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Kreativ mit KI_Header_260616'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/branding\/\" class=\"tag-item\" title=\"Branding\">#Branding <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/ki-ai\/\" class=\"tag-item\" title=\"KI\/AI\">#KI\/AI <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">\n                Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie sieht der Design-Workflow mit KI aus? Welche Design-Kompetenzen Sie heute brauchen, erfahren Sie im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Change Kommunikation'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/consulting\/\" class=\"tag-item\" title=\"Consulting\">#Consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">\n                Change-Kommunikation, die bei allen ankommt              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie lassen sich 500.000 Mitarbeiter:innen vom Change \u00fcberzeugen? Mit Kommunikation. Mehr zu Kan\u00e4len und Botschaften gibt&#8217;s im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR 2026'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/events\/\" class=\"tag-item\" title=\"Events\">#Events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/\" class=\"tag-item\" title=\"Online-Marketing\">#Online-Marketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">\n                KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Die OMR 2026 ist der Spiegel der Marketing-Welt, gefangen zwischen KI-Hype und Wunsch nach Authentizit\u00e4t. Mehr zu den Learnings im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/de\/blog\/\" class=\"btn\">Zum Blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","tags":[],"references":[141,261],"class_list":["post-23581","reference","type-reference","status-publish","hentry","references-agency","references-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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