{"id":15567,"date":"2024-01-29T16:12:28","date_gmt":"2024-01-29T15:12:28","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=solution&#038;p=15567"},"modified":"2024-10-02T15:41:50","modified_gmt":"2024-10-02T13:41:50","slug":"copywriting-editorial","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/de\/loesungen\/copywriting-editorial\/","title":{"rendered":"Copywriting &#038; Editorial"},"content":{"rendered":"\n\n  <section class=\"hero alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n    <h2 class='hero__title '><span class='colored revealthis-sequenced-right'>Copywriting &#038;<\/span><span class=' revealthis-sequenced-right'>Editorial<\/span><\/h2>    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/branding\/' class='simple-paragraph__tag tag-item'>Branding<\/a><a href='https:\/\/mmmake.com\/de\/tag\/agency\/' class='simple-paragraph__tag tag-item'>Agency<\/a><a href='https:\/\/mmmake.com\/de\/tag\/kampagne\/' class='simple-paragraph__tag tag-item'>Kampagne<\/a><a href='https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/' class='simple-paragraph__tag tag-item'>Online-Marketing<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Unsere Copywriting Services: Texte, die Ihre Marke unterstreichen<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Mit unseren <strong>Copywrite Services<\/strong> unterst\u00fctzen wir Sie bei <a href=\"https:\/\/mmmake.com\/de\/loesungen\/kommunikationsstrategie\/\">Markenkommunikation<\/a>, Social Media, Blogbeitr\u00e4ge oder Whitepapern \u2013 mit guten Texten schafft es Ihr Unternehmen, noch besser auf Ihre Zielgruppen einzugehen und die <strong>Performance des Contents<\/strong> auf Ihrer Website oder im Blogbereich zu st\u00e4rken.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Herausforderung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Professionelle Werbetexte f\u00fcr einzigartige Geschichten<\/h2>\n          <div class=\"spc-item__text\"><p>Schreiben kann jeder. Doch wie gelingt es, dass Ihre Texte auch von der Zielgruppe gelesen werden? Die heutige, digitale Landschaft erfordert <strong>mehr als nur informative Texte<\/strong>. Es geht darum, eine Verbindung aufzubauen, <strong>Emotionen zu wecken<\/strong> und das Vertrauen zu st\u00e4rken. Die <strong>Bed\u00fcrfnisse und W\u00fcnsche der Zielgruppe<\/strong> m\u00fcssen ber\u00fccksichtigt werden. <strong>Gutes Copywriting ist Storytelling<\/strong>, das die Pers\u00f6nlichkeit des Unternehmens zum Ausdruck bringt und ansprechende Inhalte mit Mehrwert schafft. Eingebunden in eine <strong>ganzheitliche Strategie<\/strong> aus Design, Entwicklung und Suchmaschinenoptimierung (SEO) erreichen Sie Ihre Zielgruppe auf Augenh\u00f6he.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">L\u00f6sung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Aussagekr\u00e4ftiges Marketing, das im Ged\u00e4chtnis bleibt<\/h2>\n          <div class=\"spc-item__text\"><p><strong>Kreative und fesselnde Texte sind unser Handwerk<\/strong>. Mit unserem Service f\u00fcr Copywriting und Editorial schaffen wir die perfekte Verbindung von starken Botschaften und Geschichten zu Ihrer Marke. Dabei schreiben und konzipieren wir immer <strong>Insight-basiert<\/strong>: Sowohl bei informativen als auch bei werblichen Texten achten wir auf die strategische Relevanz, um die Menschen zu erreichen, die Sie auch erreichen wollen. So gelingt es, dass Ihre Marke <strong>nachhaltig im Ged\u00e4chtnis<\/strong> Ihrer Zielgruppe bleibt. Unsere Services umfassen:<\/p>\n<ul>\n<li>Blogartikel.<\/li>\n<li>Social-Media-Texte.<\/li>\n<li>Whitepapers.<\/li>\n<li>Headlines und Claims.<\/li>\n<li>Brand Guidelines.<\/li>\n<li>SEO-Optimierung.<\/li>\n<\/ul>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-4 bg-primary\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n            <svg id=\"rotatingText\" class=\"teaser-fullwidth__text-circle\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n              <defs>\n                <path id=\"circle\" d=\"M 100, 100\n                m -75, 0\n                a 75, 75 0 1, 0 150, 0\n                a 75, 75 0 1, 0 -150, 0\n                \">\n                <\/path>\n              <\/defs>\n              <text width=\"400\">\n                <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                  ihre vorteile ihre vorteile                <\/textPath>\n              <\/text>\n            <\/svg>\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_15d9b69024e561aaa7c1031038192269>mehr Emotion f\u00fcr Ihre Marke<\/span><span block_15d9b69024e561aaa7c1031038192269>nachhaltig im Ged\u00e4chtnis bleiben<\/span><span block_15d9b69024e561aaa7c1031038192269>Vertrauen &#038; Verbindung zur Zielgruppe st\u00e4rken<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-1 bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_e095d9f1c33137c4a2f1e097d7d699b0>Individuelles &#038;<\/span><span block_e095d9f1c33137c4a2f1e097d7d699b0>ansprechendes Copywriting<\/span><span block_e095d9f1c33137c4a2f1e097d7d699b0>mit Wirkung<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>Wir k\u00f6nnen kurz wie lang. Vom <strong>schlagkr\u00e4ftigen und pr\u00e4gnanten Thumb-Stopper<\/strong> auf Social Media \u00fcber werblich, kurze Headlines und Claims bis hin zu kreativen Long-Copy-Storytelling-Formaten wie Blogartikel, Whitepapers oder Brand Guidelines. Wir schreiben <strong>Texte mit Wirkung<\/strong>. Und dabei ist die Form so ansprechend wie ihr Inhalt. Entdecken Sie auch unsere weiteren L\u00f6sungen, wie unsere Unterst\u00fctzung bei der Entwicklung einer <a href=\"https:\/\/mmmake.com\/de\/loesungen\/kommunikationsstrategie\/\">Kommunikationsstrategie<\/a>.<\/p>\n            <\/div>\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 67.142857142857s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:48% 20.67%' alt='Johannes Koziol'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Johannes Koziol<br>\n            <\/div>\n            Head of New Business Agency Services\n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>Was zum Blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Kreativ mit KI_Header_260616'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/branding\/\" class=\"tag-item\" title=\"Branding\">#Branding <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/ki-ai\/\" class=\"tag-item\" title=\"KI\/AI\">#KI\/AI <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">\n                Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie sieht der Design-Workflow mit KI aus? Welche Design-Kompetenzen Sie heute brauchen, erfahren Sie im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Change Kommunikation'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/consulting\/\" class=\"tag-item\" title=\"Consulting\">#Consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">\n                Change-Kommunikation, die bei allen ankommt              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie lassen sich 500.000 Mitarbeiter:innen vom Change \u00fcberzeugen? Mit Kommunikation. Mehr zu Kan\u00e4len und Botschaften gibt&#8217;s im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR 2026'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/events\/\" class=\"tag-item\" title=\"Events\">#Events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/\" class=\"tag-item\" title=\"Online-Marketing\">#Online-Marketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">\n                KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Die OMR 2026 ist der Spiegel der Marketing-Welt, gefangen zwischen KI-Hype und Wunsch nach Authentizit\u00e4t. Mehr zu den Learnings im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/de\/blog\/\" class=\"btn\">Zum Blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"parent":0,"template":"","tags":[234,41],"solutions":[246,243,266],"class_list":["post-15567","solution","type-solution","status-publish","hentry","tag-branding","tag-agency","solutions-unsere-loesungen","solutions-brand-communication","solutions-brand-communication-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting Services: individuelle &amp; 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