{"id":15907,"date":"2024-02-08T17:04:35","date_gmt":"2024-02-08T16:04:35","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=solution&#038;p=15907"},"modified":"2024-02-29T16:39:51","modified_gmt":"2024-02-29T15:39:51","slug":"kampagnenentwicklung-kommunikationskonzepte","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/de\/loesungen\/kampagnenentwicklung-kommunikationskonzepte\/","title":{"rendered":"Kampagnenentwicklung &#038; Kommunikationskonzepte"},"content":{"rendered":"\n\n  <section class=\"hero alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n    <h2 class='hero__title '><span class=' revealthis-sequenced-right'>Kampagnen-<\/span><span class=' revealthis-sequenced-right'>entwicklung &#038;<\/span><span class='colored revealthis-sequenced-right'>Kommunikationskonzepte<\/span><\/h2>    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/branding\/' class='simple-paragraph__tag tag-item'>Branding<\/a><a href='https:\/\/mmmake.com\/de\/tag\/agency\/' class='simple-paragraph__tag tag-item'>Agency<\/a><a href='https:\/\/mmmake.com\/de\/tag\/kampagne\/' class='simple-paragraph__tag tag-item'>Kampagne<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Kampagnenentwicklung &#038; Kommunikationskonzepte: Markenst\u00e4rkung mit kreativen Ideen<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Wer mit starker Kommunikation herausstechen will, braucht erst einmal starke Ideen. Ideen, die ungew\u00f6hnlich sind. Ideen, die Stopping Power haben und Menschen zum Interagieren einladen. Genau darum k\u00fcmmern wir uns jeden Tag.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Herausforderung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Ideenmangel &#038; Probleme bei der Umsetzung<\/h2>\n          <div class=\"spc-item__text\"><p>Versch\u00e4rfte Konkurrenz, h\u00f6herer Margendruck, schnellerer Markt, fehlende Fachkr\u00e4fte? Um diesen Entwicklungen erfolgreich zu begegnen, m\u00fcssen Kommunikationsans\u00e4tze und -ideen gezielter, kl\u00fcger und kreativer sein. Um ihre Zielgruppen attraktiver anzusprechen und sich noch auff\u00e4lliger vom Wettbewerb abzuheben, braucht es erfahrene K\u00f6pfe mit frischen Ideen und durchdachten Konzepten.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">L\u00f6sung<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Durchdachte Kampagnen, Marken &#038; Kommunikationskonzepte<\/h2>\n          <div class=\"spc-item__text\"><p>Wir bieten innovative Konzepte und Umsetzungen in allen Kan\u00e4len. Still, bewegt und interaktiv von klein bis gro\u00df. Seien es Activations, Social-Media-Kampagnen und -Betreuung, Absatzf\u00f6rderung, Websites oder gro\u00dfe und integrierte Marken- und Produktkampagnen, die all das vereinen: \u00dcber den Erfolg entscheiden am Ende eine kluge Strategie und eine brillante Umsetzung. All das tragen wir zur Erreichung Ihrer Markenziele bei.<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-4 bg-primary\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n            <svg id=\"rotatingText\" class=\"teaser-fullwidth__text-circle\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n              <defs>\n                <path id=\"circle\" d=\"M 100, 100\n                m -75, 0\n                a 75, 75 0 1, 0 150, 0\n                a 75, 75 0 1, 0 -150, 0\n                \">\n                <\/path>\n              <\/defs>\n              <text width=\"400\">\n                <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                  ihr vorteile ihre vorteile                <\/textPath>\n              <\/text>\n            <\/svg>\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_5a71c0221af4814cbdc9a19a085cecdd>erfinderisch<\/span><span block_5a71c0221af4814cbdc9a19a085cecdd>aufmerksamkeitsstark<\/span><span block_5a71c0221af4814cbdc9a19a085cecdd>ergebnisorientiert<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 67.142857142857s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Bereit f\u00fcr Innovation? Bereit f\u00fcr Innovation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:48% 20.67%' alt='Johannes Koziol'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Johannes Koziol<br>\n            <\/div>\n            Head of New Business Agency Services\n                          <a href=\"https:\/\/mmmake.com\/de\/kontakt\/\" target=\"_self\" title=\"Kontakt aufnehmen\" class=\"btn contact-person__link\">Kontakt aufnehmen<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>Was zum Blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/07\/Kreativ-mit-KI_Header_260616-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Kreativ mit KI_Header_260616'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/branding\/\" class=\"tag-item\" title=\"Branding\">#Branding <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/ki-ai\/\" class=\"tag-item\" title=\"KI\/AI\">#KI\/AI <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">\n                Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie sieht der Design-Workflow mit KI aus? Welche Design-Kompetenzen Sie heute brauchen, erfahren Sie im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/kreativ-mit-ki\/\" title=\"Kreativ mit KI \u2013 wie sich der Designprozess ver\u00e4ndert hat\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Change_Header_260617_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Change Kommunikation'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/consulting\/\" class=\"tag-item\" title=\"Consulting\">#Consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">\n                Change-Kommunikation, die bei allen ankommt              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Wie lassen sich 500.000 Mitarbeiter:innen vom Change \u00fcberzeugen? Mit Kommunikation. Mehr zu Kan\u00e4len und Botschaften gibt&#8217;s im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/change-kommunikation-die-bei-allen-ankommt\/\" title=\"Change-Kommunikation, die bei allen ankommt\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR 2026'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/agency\/\" class=\"tag-item\" title=\"Agency\">#Agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/events\/\" class=\"tag-item\" title=\"Events\">#Events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/de\/tag\/onlinemarketing\/\" class=\"tag-item\" title=\"Online-Marketing\">#Online-Marketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">\n                KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Die OMR 2026 ist der Spiegel der Marketing-Welt, gefangen zwischen KI-Hype und Wunsch nach Authentizit\u00e4t. Mehr zu den Learnings im Blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/de\/blog\/ki-hype-und-realitaets-sehnsucht-das-paradoxe-erfolgsrezept-der-omr-2026\/\" title=\"KI-Hype und Realit\u00e4ts-Sehnsucht: Die OMR 2026\">Mehr lesen<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/de\/blog\/\" class=\"btn\">Zum Blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"parent":0,"template":"","tags":[234,41,38],"solutions":[246,243,266],"class_list":["post-15907","solution","type-solution","status-publish","hentry","tag-branding","tag-agency","tag-kampagne","solutions-unsere-loesungen","solutions-brand-communication","solutions-brand-communication-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampagnenentwicklung &amp; 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