digital sales strategy

Blickle Räder & Rollen GmbH & Co. KG

digital transformation in b2b sales

Blickle Räder & Rollen is a world-leading family business in the wheels and castors market. The company has a mature assortment and sales concept, which should also be supported by the website. Although they have a strong brand and top products, they have an outdated web presence without store functionality – thus no online sales. In addition, Blickle would like to change the service provider of their website.


the development of a new online store

Blickle was looking for a new service provider for its existing Sitecore-based website. Long-term professional support and advice on the implementation of new requirements were requested. The task was to establish a new B2B store to complement the catalog and the digital transformation in sales at the traditional company. In addition, the international, digital presence was continuously expanded through country rollouts.


website relaunch & b2b online store

Many trades were required for this comprehensive project. Not only the technical infrastructure required a rebuild, but also the concept and design of the website were extensively revised. New countries and languages, a product finder and a new product import were added. A purpose-built server landscape provides state-of-the-art performance, minimizes downtime and improves testing of new features. With a facelift of the design, an update of the Sitecore CMS also moves in.

advantages advantages

increase in salesfuture-proofingcustomer retention

performance areas

  • CMS
    Implementation of the relaunch using a module-based approach in the CMS solution Sitecore SXA
  • E-commerce
    Development of a webshop based on the e-commerce solutions Ucommerce, the payment provider Adyen and the connections to an ERP & PIM system.
  • UX/UI
  • Module-based conception and redesign of the website

  • Design Thinking
  • Workshop moderation
  • Target group analysis
  • Trend impulses
  • Communication
ready for
Jens Stolz
Division Lead Software Consulting & Engineering contact

what the blog?!

MicrosoftTeams-image (95)

Will Metaverse soon become Metave(H)Rse?

The metaverse also opens up completely new opportunities for the HR sector. Our experts Lucas Senzel, Director HXM Transformation, and…

MicrosoftTeams-image (90)

How does an artificial intelligence actually learn?

Our AI engineer Manuel Hoffmann outlines how to make an AI more powerful in simple steps.


How recommendation systems influence our consumption

Recommendation systems are one of the most well-known examples of AI in e-commerce. Our guest author Mirko explains how they work.