{"id":2745,"date":"2022-07-19T15:44:47","date_gmt":"2022-07-19T13:44:47","guid":{"rendered":"https:\/\/rc.mmmake.com\/online-marketing-campaign-for-wuerth\/"},"modified":"2023-08-14T17:16:03","modified_gmt":"2023-08-14T15:16:03","slug":"online-marketing-campaign-for-wuerth","status":"publish","type":"post","link":"https:\/\/mmmake.com\/en\/blog\/online-marketing-campaign-for-wuerth\/","title":{"rendered":"Online marketing campaign for W\u00fcrth"},"content":{"rendered":"\n

What ultimate tool is still missing for the trade? W\u00fcrth, the world market leader for fastening and assembly technology, asked itself this question and developed the online solution towio<\/a>. For the product launch of the “Software for Craftsmen” we were responsible for the development of an online marketing strategy including campaign concept and control of the social media ads. Find out what challenges we were confronted with and how we were able to master this task through close cooperation. <\/p>\n\n\n\n

towio – to-what?<\/strong> <\/h3>\n\n\n\n

What craftsmen love are tools from W\u00fcrth. What they don’t like is paperwork. That’s why the company has developed the towio software solution: the digital tool for craftspeople – so that they can spend less time stuck at their desks and more time pursuing their actual core business again, namely their craft. On the online platform, for example, quotations, orders or invoices can be created and services can be documented live on site. Craftsmen have the possibility to check their stocks on the go and, if necessary, to place repeat orders without much effort. In addition, important factors of ongoing operations, such as hazardous materials, test reports or personal protective equipment, can be kept track of and managed. Super easy, everything in one software and also available for the smartphone in the form of the towio app. <\/p>\n\n\n\n

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towio ist eine Software\/App f\u00fcr Handwerker:innen<\/figcaption><\/figure>\n\n\n\n

Strategic and operational support from a single source<\/strong><\/h3>\n\n\n\n

Mit towio bietet W\u00fcrth dem Handwerk ein echtes digitales Erlebnis \u2013 da liegt es ja schon fast auf der Hand, dass wir als Digital Experience Company in der strategischen und operativen Betreuung nicht fehlen durften. Unser Auftrag war es, eine Online-Marketing-Strategie inklusive Kampagnenkonzept zu entwickeln, um der Software in der digitalen Welt zu mehr Reichweite und Bekanntheit zu verhelfen und das Produkt auf dem Markt optimal zu platzieren. Hinzu kam der operative Part, also die konkrete Gestaltung der Assets auf Basis des Kampagnenkonzeptes, sowie die Aussteuerung bezahlter Anzeigen auf den W\u00fcrth Social Media Plattformen. Der Fokus lag hierbei auf strategischem Denken, kreativen Ideen und dem gezielten Einsatz unseres Online-Marketing-Know-Hows. Ein klarer Fall f\u00fcr unser Projektteam, bestehend aus 8 Makies aus den Bereichen Kundenberatung, Strategie, Online-Marketing, Konzept, Text, Design, Produktion und Social Media. <\/p>\n\n\n\n

Definition of target groups as a central element of the customer approach<\/strong> <\/h3>\n\n\n\n

In order to place towio ideally on the market and reach the right clientele, the definition of the target groups was the first priority. All craft businesses, from traditional small businesses to medium-sized enterprises, should be addressed – because they all have the same need: to keep the time for the actual work as high as possible and to reduce administrative processes in the running business as far as possible. As online marketing experts, we also asked ourselves the following questions: <\/p>\n\n\n\n