{"id":5662,"date":"2023-02-01T16:03:38","date_gmt":"2023-02-01T15:03:38","guid":{"rendered":"https:\/\/rc.mmmake.com\/does-chatgpt-make-editors-and-copywriters-superfluous\/"},"modified":"2023-08-21T13:41:06","modified_gmt":"2023-08-21T11:41:06","slug":"does-chatgpt-make-editors-and-copywriters-superfluous","status":"publish","type":"post","link":"https:\/\/mmmake.com\/en\/blog\/does-chatgpt-make-editors-and-copywriters-superfluous\/","title":{"rendered":"Does ChatGPT make editors and copywriters superfluous?"},"content":{"rendered":"\n

Integrating artificial intelligence into our everyday lives is becoming easier and easier. For example, we can easily generate images<\/strong> with “DALL-E” or, thanks to the latest AI sensation “ChatGPT”, create any kind of text<\/strong>: from business letters, social media copies and programming codes to job application letters, instruction manuals or poems. Recently, AI even passed the licensing exam<\/strong> for doctors and lawyers in the US.<\/p>\n\n

F\u00fcr viele, die regelm\u00e4\u00dfig textliche Ber\u00fchrungspunkte haben, ist ChatGPT eine gute Nachricht und eine Riesenerleichterung<\/strong>. Viele andere bringt die k\u00fcnstliche Intelligenz ganz sch\u00f6n ins Schwitzen. Gemeint sind damit Redakteur:innen und Texter:innen, zu denen auch ich z\u00e4hle. Hi, ich hei\u00dfe Wing und bin Redakteurin und Texterin bei mmmake. Die Frage, die ich mir stelle, ist: Kann eine k\u00fcnstliche Intelligenz wie ChatGPT uns von der schreibenden Zunft wirklich ersetzen?<\/strong> Um das herauszufinden, habe ich die KI einem Praxistest <\/strong>unterzogen und sie einen Tag meinen Job machen lassen. \u00a0<\/p>\n\n

And this is how the AI sensation ChatGPT works<\/h2>\n\n

Using the latest machine learning technology, ChatGPT learns to understand and generate<\/strong> natural language.<\/strong> Therefore, the field of application is huge and diverse. Thus, the AI generates texts in very different tonalities, addresses <\/strong>and styles<\/strong>. Sound crass? It is. It’s hardly surprising that the numbers are through the roof: Only five days after the release of ChatGPT, user:inside numbers reached a record high of 1 million<\/strong>. By comparison, Instagram only cracked the 1 million mark after two and a half months; Spotify only after five months. <\/p>\n\n

Practical test ChatGPT<\/h2>\n\n

As with all writers, my daily routine consists of creating texts. Today on the to-do list: Texts for social media, our blog and sales. For our practical test, the first thing the AI had to do was create a social media text. <\/p>\n\n

1. social media texts<\/h3>\n\n

Hier kommt es nat\u00fcrlich immer darauf an, auf welchem Kanal der Text ausgespielt wird. F\u00fcr unseren Test w\u00e4hlen wir Instagram.<\/strong> Gerade auf Instagram versuchen wir unsere Copies kurz und knackig<\/strong> zu halten und dabei einen professionellen<\/strong> und trotzdem lockeren Ton<\/strong> anzuschlagen \u2013 alles authentisch<\/strong> und mit dem gewissen mmmake Touch. Au\u00dferdem war mir wichtig, aus verschiedenen Varianten<\/strong> w\u00e4hlen zu k\u00f6nnen. Thema: Unser Kollege Dirk Sch\u00e4fauer h\u00e4lt einen Vortrag zur Barrierefreiheit bei Sitecore Forms in unserem Weiterbildungsformat \u201eJungle Academy\u201c auf YouTube. Hierf\u00fcr soll ChatGPT einen Teaser schreiben. Also gab ich Folgendes an:\u00a0<\/p>\n

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Screenshot ChatGPT “Social Media Texts<\/figcaption><\/figure>\n<\/div>\n

Within a few minutes ChatGPT generated these five copies, which would probably have taken me four times as long. I have to say I was pretty gobsmacked! With one exception, all texts were technically flawless, grammatically correct and could be posted 1:1. What I noticed, however, was that emotions, creativity<\/strong>, passion<\/strong> and the personal touch<\/strong> were missing – precisely the components that succeed in making our users curious about more<\/strong>. For this reason, I ended up not using any<\/strong> of the texts. <\/p>\n\n

Nevertheless, ChatGPT was the impetus for my idea, almost like in a brainstorming session with colleagues. <\/strong><\/p>\n\n

2. blog article<\/h3>\n\n

Blog articles give us the opportunity to go into depth and detail<\/strong> about a topic. Important here: accurate research<\/strong> to ensure the correctness of<\/strong> the content and not to tell nonsense. Here, too, we remain professional and authentic in tone. However, the address changes: you\/your. Today’s topic: Machine Learning. The goal is to explain to the reader in a simple way<\/strong> how Machine Learning works and what types there are. <\/p>\n

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Screenshot ChatGPT “Blog Article<\/figcaption><\/figure>\n<\/div>\n

Wie ihr seht, hat ChatGPT einfach mitten im Satz aufgeh\u00f6rt. Als Userin bin ich dar\u00fcber nat\u00fcrlich etwas entt\u00e4uscht, da die Aufgabe nicht ganz erf\u00fcllt wurde. Doch kommen wir zum Text: An sich ist das Ergebnis auch hier gut<\/strong> \u2013 Ansprache und Tonalit\u00e4t passen mit meinen Vorgaben zusammen. Man k\u00f6nnte den Artikel so ver\u00f6ffentlichen. Doch auch hier habe ich mich wieder dagegen entschieden. Wie auch schon bei den Social Media Copies fehlt es hier an Emotionalit\u00e4t und Kreativit\u00e4t<\/strong>. Auch die Ausf\u00fchrlichkeit war ein wichtiger Faktor, weshalb ich mich dagegen entschieden habe. Wie oben beschrieben, geht es bei mmmake Blogartikeln darum, Leser:innen einen Deep Dive<\/strong> in ein bestimmtes Thema zu geben. <\/p>\n\n

3. sales documents<\/h3>\n\n

In the last part of our practical test, we looked at sales documents. Here the art lies in explaining the topic in an understandable way<\/strong>, then referring to our service<\/strong> and finally highlighting the 3 biggest advantages<\/strong>. Since we are limited to one page in this case, the text must be concentrated<\/strong> accordingly. The topic: Managed Mail Security. <\/p>\n

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Screenshot ChatGPT “Sales documents<\/figcaption><\/figure>\n<\/div>\n

Again, ChatGPT has done the job 100%<\/strong>. Content-wise, I could use it all for our sales materials, but again, I decided against it. The simple reason for this is that our service is somewhat different from normal managed mail security. This is where the fault<\/strong> lies with me, as I have only given rough details<\/strong>. Nevertheless, based on ChatGPT’s text, I can incorporate<\/strong> much in a similar way in my text. <\/p>\n\n

My conclusion to the practical test with ChatGPT<\/h2>\n\n

I don’t think that editors and copywriters have to fear for their jobs because of ChatGPT. Because artificial intelligence lacks<\/strong> one thing: creativity, passion<\/strong> and humanity<\/strong>. But if you put your pride aside and keep an open mind, you can use Chat GPT as a practical tool<\/strong> to make your texts even better<\/strong> – especially if you are stuck on a topic yourself, the AI can serve<\/strong> as a useful inspiration, idea generator or sparring partner . <\/p>\n\n

Sie m\u00f6chten mehr \u00fcber das Thema KI erfahren? Unsere Expert:innen freuen sich auf einen Workshop<\/a> mit Ihnen!<\/strong><\/p>\n\n

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Contact<\/a><\/div>\n<\/div>\n\n
\n","protected":false},"excerpt":{"rendered":"

We asked ourselves this question. So we put artificial intelligence to a practical test. You can find the result here.<\/p>\n","protected":false},"author":5,"featured_media":5401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[73,130,60],"class_list":["post-5662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-agency-en","tag-ai","tag-onlinemarketing-en"],"acf":[],"yoast_head":"\nDoes ChatGPT make editors and copywriters superfluous? - mmmake.com<\/title>\n<meta name=\"description\" content=\"We asked ourselves this question. So we put artificial intelligence to a practical test. 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