{"id":11357,"date":"2023-07-06T20:36:00","date_gmt":"2023-07-06T18:36:00","guid":{"rendered":"https:\/\/rc.mmmake.com\/referenzen\/adolf-wuerth-gmbh-co-kg\/"},"modified":"2024-08-30T13:01:13","modified_gmt":"2024-08-30T11:01:13","slug":"communication-campaign-adolf-wuerth-gmbh-co-kg","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/en\/references\/communication-campaign-adolf-wuerth-gmbh-co-kg\/","title":{"rendered":"Adolf W\u00fcrth GmbH & Co. KG"},"content":{"rendered":"\n\n
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\n mmmake-referenz-agency-wuerth <\/div>\n\n\n\n \n
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Communication campaign<\/div>

Adolf W\u00fcrth GmbH & Co. KG<\/h2>\n <\/div>\n <\/div>\n \n <\/section>\n\n\n\n
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Agency<\/a>Kampagne<\/a><\/div>\n

Digital-first-campaign<\/h1>\n
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The W\u00fcrth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector. As part of the launch of the software-based service platform “towio”, which digitizes organizational as well as administrative workflows in craft businesses, the company wanted a communication campaign – from conception to implementation.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\n “Together with mmmake, we were able to develop and execute a campaign for our new service platform that hit the nerve of our customers exactly.”\n <\/div>\n\n
\n\n Hanna Betzel <\/strong>\n Senior Content Marketing Manager | W\u00fcrth Deutschland <\/div>\n\n
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\n mmmake-referenz-wu\u0308rth-hanna-betzel <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n
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Challenge<\/div>\n

Strategy & Concept<\/h2>\n

Since W\u00fcrth’s target group tends to be analog, the challenge was to place the digital product “towio” in an eye-catching way. To overcome the hurdle of usage within analog target groups, product USPs should be communicated in a targeted manner. The product of the campaign was to be communicated as an umbrella of e-services in the sense of the platform economy.<\/p>\n<\/div>\n <\/div>\n

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Approach<\/div>\n

Creative implementation & digital touchpoints<\/h2>\n

We designed a digital-first campaign. The focus was on the creative implementation of the product staging. The aim was to promote the product to existing and new customers and to a younger target group through digital touchpoints.<\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n\n\n

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High visibility<\/span>Customer binding<\/span>Sales increase<\/span><\/h2>\n
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Service areas<\/div>\n

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