{"id":13411,"date":"2023-10-06T13:31:29","date_gmt":"2023-10-06T11:31:29","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&p=13411"},"modified":"2024-08-30T13:00:23","modified_gmt":"2024-08-30T11:00:23","slug":"digital-marketing-adolf-wuerth-gmbh-co-kg","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/en\/references\/digital-marketing-adolf-wuerth-gmbh-co-kg\/","title":{"rendered":"Adolf W\u00fcrth GmbH & Co. KG"},"content":{"rendered":"\n\n
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\n mmmake-referenz-agency-wuerth <\/div>\n\n\n\n \n
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Digital marketing<\/div>

Adolf W\u00fcrth GmbH & Co. KG<\/h2>\n <\/div>\n <\/div>\n \n <\/section>\n\n\n\n
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Agency<\/a>Kampagne<\/a><\/div>\n

Digital marketing<\/h1>\n
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The W\u00fcrth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector.
\nThe challenge: Communicate the benefits of the W\u00fcrth App via a paid strategy that puts the app’s benefits in the foreground. The aim is to make the app visible to existing customers and potential new customers of Adolf W\u00fcrth GmbH & Co.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\n “The W\u00fcrth App plays an important role for us in expanding our customer contact points. The decision in favor of active marketing was therefore indispensable in order to make the app present to our existing customers and potential new customers.”\n <\/div>\n\n
\n\n Stefanie Koch<\/strong>\n Social Media Manager | W\u00fcrth Group & Adolf W\u00fcrth GmbH & Co. KG <\/div>\n\n
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\n mmmake-referenz-app-vermarktung-wuerth-stefanie-koch <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n
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Challenge<\/div>\n

Social media expansion<\/h2>\n

As a long-standing partner of Adolf W\u00fcrth GmbH & Co. KG, we advise and support the company in the implementation of paid campaigns with the aim of expanding<\/strong> the company’s business-relevant areas via social media<\/strong>. The aim of this campaign was to show both existing and new customers the advantages of the W\u00fcrth app in order to encourage them to download it and thus increase the number of app users.<\/p>\n<\/div>\n <\/div>\n

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Approach<\/div>\n

Paid campaign with precise targeting<\/h2>\n

We put the benefits of the app front and center in our paid campaign. We managed these through pointed targeting along the marketing <\/b>funnel<\/b> <\/b>to the relevant audience: Existing customers of the online store and potential new customers.
\nWe use pixel-based targeting for the conversion of online customers. To reach the new customer segment, we used industry-based interest targeting.<\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n

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Benefits<\/h2>
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Increase app usage<\/h3>\n
More sales and improved market position with the help of the additional sales channel.<\/div>\n <\/div>\n \n \n
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Recruitment of new customers<\/h3>\n
W\u00fcrth as a strong, innovative partner in the B2B sector for assembly and fastening materials.<\/div>\n <\/div>\n \n \n
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Customer binding<\/h3>\n
Create additional points of contact in the existing customer segment.<\/div>\n <\/div>\n \n <\/div>\n\n\n
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Service areas<\/div>\n

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