{"id":14541,"date":"2023-12-01T16:58:30","date_gmt":"2023-12-01T15:58:30","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&p=14541"},"modified":"2024-08-30T12:58:59","modified_gmt":"2024-08-30T10:58:59","slug":"360-degree-social-media-support-bad-reichenhaller","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/en\/references\/360-degree-social-media-support-bad-reichenhaller\/","title":{"rendered":"Bad Reichenhaller"},"content":{"rendered":"\n\n
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Social Media Marketing<\/div>

S\u00fcdwestdeutsche Salzwerke AG
\nBad Reichenhaller<\/h2>\n <\/div>\n <\/div>\n \n <\/section>\n\n\n\n
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Agency<\/a>Online-Marketing<\/a><\/div>\n

360\u00b0 social media support<\/h1>\n
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In the area of social media, we convey brand messages in a targeted manner and present the brand convincingly on social platforms. From strategy and content to social media management and reporting, the entire spectrum is offered from a single source. This was also the case for our customer Bad Reichenhaller.<\/p>\n

Bad Reichenhaller is a brand of “S\u00fcdwestdeutsche Salzwerke AG”. It stands for high-quality salt from the depths of the Alps and is Germany’s best-known brand in the table salt segment.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Challenge<\/div>\n

Designing an approachable brand<\/h2>\n

Bad Reichenhaller is a traditional brand that was originally <\/span>became known through the stationary trade. Our <\/span>The challenge was to make the brand tangible and approachable for younger <\/span>generations in the digital world and to make the brand <\/span> design. The goal: to continuously improve social media channels <\/span>and <\/span> torejuvenate<\/span>the brand’s target group via social<\/span>media communication<\/span>.<\/p>\n<\/div>\n <\/div>\n

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Approach<\/div>\n

Creative concepts for young target groups<\/h2>\n

We have updated our <\/span>social<\/span>-media strategy to a <\/span> young target group. Through creative <\/span>concepts, the brand values are now applied to the <\/span>transported via social media channels. In addition <\/span>we have a <\/span>TikTok<\/span>-channel to appeal to <\/span>Generation Z.<\/span><\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n

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Benefits<\/h2>
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Creativity<\/h3>\n
Creative concepts are used to define new ways of communicating the brand on social media and convey them through attention-grabbing content.<\/div>\n <\/div>\n \n \n
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Flexibility<\/h3>\n
We react flexibly to new trends and are therefore agile in the field of social media.<\/div>\n <\/div>\n \n \n
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Reach<\/h3>\n
The targeted use of specific channels further increases the brand’s reach, visibility and brand awareness.<\/div>\n <\/div>\n \n <\/div>\n\n\n
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Service areas<\/div>\n

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