{"id":18783,"date":"2024-09-23T11:11:43","date_gmt":"2024-09-23T09:11:43","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=reference&p=18783"},"modified":"2024-09-30T10:55:09","modified_gmt":"2024-09-30T08:55:09","slug":"kaufland-social-media-series","status":"publish","type":"reference","link":"https:\/\/mmmake.com\/en\/references\/kaufland-social-media-series\/","title":{"rendered":"Kaufland Foundation & Co KG"},"content":{"rendered":"\n\n
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Social media series<\/div>

Kaufland Foundation & Co KG<\/h2>\n <\/div>\n <\/div>\n \n <\/section>\n\n\n\n\n\n
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agency<\/a><\/div>\n

Social media formats for the “Freshness ABC”<\/h1>\n
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When shopping, consumers focus on fresh food. Kaufland Stiftung & Co KG has recognized this and wanted to place a special focus on the quality of its products with its “Freshness ABC” campaign. We therefore developed two formats for the social media channels that promote both engagement and infotainment. Always in the foreground: Kaufland’s promise of freshness.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n\n

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Challenge<\/div>\n

Emotional & informative approach to the target group<\/h2>\n

Fresh food is a top priority for Kaufland Stiftung & Co KG. The retail group was looking for new, exciting social media formats to ensure that this also resonated with customers. In order to reach the target group and arouse interest in fresh products, it was important for the company to go beyond traditional advertising formats and appeal to customers on both an emotional and informative level. At the same time, the formats were intended to improve the brand’s image.<\/p>\n<\/div>\n <\/div>\n

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Solution<\/div>\n

Social media formats with exciting tips & insights <\/h2>\n

We have developed two social media approaches for Kaufland Stiftung & Co KG that present product quality in a new way and emphasize the health benefits. The infotainment format offers exciting tips and insights about nutritional values and a conscious diet. The engagement format encourages followers to interact with the brand and provides inspiring recipe ideas. Thanks to simple Canva templates, the retail group can adapt both approaches to its own strategy and target group and post them on the desired channels.<\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n\n <\/section>\n\n\n\n\n\n

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Benefits<\/h2>
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Useful product information<\/h3>\n
The social media content provides useful nutritional information on the products available from the retail group.<\/div>\n <\/div>\n \n \n
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Increase the attractiveness of food<\/h3>\n
The products are presented in a more aesthetic way that visually conveys the promise of freshness.<\/div>\n <\/div>\n \n \n
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Recipe ideas for inspiration <\/h3>\n
The recipe ideas not only serve as inspiration for followers, but also encourage engagement with the brand.<\/div>\n <\/div>\n \n <\/div>\n\n\n
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Service areas<\/div>\n

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Social media
\n<\/strong>Our experts know what works on Instagram and the like and have tailored the content precisely to the social media channels.<\/p>\n

Conception
\n<\/strong>The formats were designed in such a way that they are tailored to the target group and meet the desired requirements.<\/p>\n

Creation
\n<\/strong>The content is created by our creative team in compliance with the brand guidelines.<\/p>\n