{"id":14367,"date":"2023-11-22T17:15:38","date_gmt":"2023-11-22T16:15:38","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=solution&#038;p=14367"},"modified":"2024-03-05T11:09:43","modified_gmt":"2024-03-05T10:09:43","slug":"communication-strategy","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/en\/solutions\/communication-strategy\/","title":{"rendered":"Communication strategy"},"content":{"rendered":"\n\n  <section class=\"hero alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n    <h2 class='hero__title '><span class='colored revealthis-sequenced-right'>Communi-<\/span><span class=' revealthis-sequenced-right'>cation<\/span><span class=' revealthis-sequenced-right'>strategy<\/span><\/h2>    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/en\/tag\/agency-en\/' class='simple-paragraph__tag tag-item'>agency<\/a><a href='https:\/\/mmmake.com\/en\/tag\/campaign-en\/' class='simple-paragraph__tag tag-item'>campaign<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Strategic communication with concrete goals<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>In order to <span style=\"font-weight: normal !msorm;\"><strong>stand out from the competition <\/strong><\/span>every brand must have its <span style=\"font-weight: normal !msorm;\"><strong>own identity<\/strong><\/span> identity, <span style=\"font-weight: normal !msorm;\"><strong>share values <\/strong><\/span>and <span style=\"font-weight: normal !msorm;\"><strong>build trust with its customers<\/strong><\/span> &#8211; all with concrete and sustainable goals in mind. To achieve this, we create well thought-out communication strategies with corresponding <span style=\"font-weight: normal !msorm;\"><strong>KPIs<\/strong><\/span>which we <span style=\"font-weight: normal !msorm;\"><strong>integrate into your brand communication<\/strong><\/span>.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Challenge<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Unstructured communication<\/h2>\n          <div class=\"spc-item__text\"><p>If a brand wants to reach its customers, it needs a recognizable <span style=\"font-weight: normal !msorm;\"><strong>recognizable voice<\/strong><\/span>. Without clearly <span style=\"font-weight: normal !msorm;\"><strong>defined guidelines and KPIs,<\/strong><\/span> it will otherwise be difficult to know whether this communication is reaching the target groups and contributing to specific goals. The <span style=\"font-weight: normal !msorm;\"><strong>selection of channels<\/strong><\/span> and the <span style=\"font-weight: normal !msorm;\"><strong>distribution of budgets<\/strong><\/span> can be another major challenge.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Solution<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Think goal-oriented and brand-oriented<\/h2>\n          <div class=\"spc-item__text\"><p>Strategic communications consulting <span style=\"font-weight: normal !msorm;\"><strong>strengthens the voice of your brand <\/strong><\/span>and delivers <span style=\"font-weight: normal !msorm;\"><strong>tangible results<\/strong><\/span>. Our experts set <span style=\"font-weight: normal !msorm;\"><strong>SMART goals<\/strong><\/span> (specific, measurable, attractive, realistic and time-bound) to guide your brand communication into the future with <span style=\"font-weight: normal !msorm;\"><strong>measurable KPIs<\/strong><\/span>. This includes <span style=\"font-weight: normal !msorm;\"><strong>Target group analyses <\/strong><\/span>to ensure that your customers find the right message on the right platforms. We focus on <span style=\"font-weight: normal !msorm;\"><strong>flexibility in market dynamics<\/strong><\/span> and take into account <span style=\"font-weight: normal !msorm;\"><strong>changes in customer behavior<\/strong><\/span>. In this way, we can position your communication together and make an active contribution to <span style=\"font-weight: normal !msorm;\"><strong>achieving your corporate goals<\/strong><\/span>.<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-4 bg-primary\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n            <svg id=\"rotatingText\" class=\"teaser-fullwidth__text-circle\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n              <defs>\n                <path id=\"circle\" d=\"M 100, 100\n                m -75, 0\n                a 75, 75 0 1, 0 150, 0\n                a 75, 75 0 1, 0 -150, 0\n                \">\n                <\/path>\n              <\/defs>\n              <text width=\"400\">\n                <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                  advantages advantages                <\/textPath>\n              <\/text>\n            <\/svg>\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_555e6f642ff002952752218c05c478d2>uniform brand presence<\/span><span block_555e6f642ff002952752218c05c478d2>target group-oriented messages<\/span><span block_555e6f642ff002952752218c05c478d2>strategic decision support<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-1 bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_29d0c0fe97d1c2c3ed27f8d8091d9c05>See the big<\/span><span block_29d0c0fe97d1c2c3ed27f8d8091d9c05>picture for<\/span><span block_29d0c0fe97d1c2c3ed27f8d8091d9c05>the communication<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>We create communication strategies that convey brands and messages effectively &#8211; no matter what phase your company is currently in.<\/p>\n            <\/div>\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n  <section class=\"accordion alignfull\" id=\"\">\n\n<div class=\"container-fluid\">\n\n  <h2 class='hl-2 accordion__title'>Questions &amp; answers on communication strategy<\/h2>\n\n    <div class=\"accordion__list\">\n\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">What is strategic communications consulting?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>Strategic communication consulting refers to consulting services that support companies in <strong>developing and implementing effective communication strategies<\/strong> to achieve their goals. The focus here is on how a company <strong>communicates with different target groups<\/strong> and how this communication can help to <strong>strengthen<\/strong> the <strong>brand image<\/strong>, <strong>build trust<\/strong> and ultimately <strong>promote the success of the company<\/strong>.<\/p>\n<p>Strategic communications consulting can cover various aspects, including<\/p>\n<ul>\n<li>internal communication,<\/li>\n<li>external PR,<\/li>\n<li>Crisis communication,<\/li>\n<li>social media strategies and much more.<\/li>\n<\/ul>\n<p>The aim is to ensure that <strong>a company&#8217;s communication is consistent, targeted and effective<\/strong> in order to build positive relationships with stakeholders and ultimately support the company&#8217;s success.<\/p>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">Why is strategic communication so important?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>Strategic communication is crucial in helping companies to <strong>successfully achieve<\/strong> their <strong>goals<\/strong>.<\/p>\n<p>Through the targeted use of communication strategies, <strong>information<\/strong> can be <strong>conveyed clearly<\/strong>. In a globalized world where information spreads quickly and public opinion-forming is complex, strategic communication is of particular importance.<\/p>\n<p>It enables the creation of a <strong>coherent identity and message<\/strong> that authentically reflects the values and goals of an organization. Strategic communication plays a key role in <strong>crisis management <\/strong>in particular, as it helps to <strong>convey information transparently and credibly<\/strong> in order to maintain the trust of stakeholders. It also allows you to adapt to changing circumstances and trends to <strong>stay relevant<\/strong> and build positive relationships with different target groups. Overall, strategic communication helps to build long-term relationships, strengthen image and promote success in different contexts.<\/p>\n          <\/div>\n        <\/div>\n          <\/div>\n<\/div>\n\n  <\/section>\n\n\n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 61.428571428571s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:48% 20.67%' alt='Johannes Koziol'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Johannes Koziol<br>\n            <\/div>\n            Head of Sales Co-Lead Agency\n                          <a href=\"https:\/\/mmmake.com\/en\/contact\/\" target=\"_self\" title=\"Get in touch\" class=\"btn contact-person__link\">Get in touch<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>What the blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR_Header_20260528'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/events-en\/\" class=\"tag-item\" title=\"events\">#events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">\n                AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>OMR 2026 is the mirror of the marketing world, caught between AI hype and the desire for authenticity. More about the learnings in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='some-trends_header'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">\n                Social media trends 2026: From micro communities to social SEO              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>From micro communities to social SEO and social commerce &#8211; the social media trends of 2026 will be different. Read more in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='682' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-300x200.png 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-768x511.png 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1536x1023.png 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27.png 2000w' sizes=\"auto, \" class='' style='' alt='MicrosoftTeams-image (27)'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">\n                Meta Verified: What the blue tick on Instagram and Facebook means for your business              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Seen it yet? Meta Verified is now also available in Germany. Find out what this means for your company here.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/en\/blog\/\" class=\"btn\">To the blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"parent":0,"menu_order":106,"template":"","tags":[73,68],"solutions":[252,253,275],"class_list":["post-14367","solution","type-solution","status-publish","hentry","tag-agency-en","tag-campaign-en","solutions-our-solutions","solutions-brand-communication-en","solutions-brand-communication-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic communications consulting for companies<\/title>\n<meta name=\"description\" content=\"Addressing target groups \u2713 Achieving goals faster \u2713 Strengthening brand image \u2713 Building trust \u2713 \u25ba Find out more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmmake.com\/en\/solutions\/communication-strategy\/\" \/>\n<meta property=\"og:locale\" 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