{"id":14435,"date":"2023-11-27T18:21:00","date_gmt":"2023-11-27T17:21:00","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=solution&#038;p=14435"},"modified":"2024-03-05T10:48:48","modified_gmt":"2024-03-05T09:48:48","slug":"brand-development","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/en\/solutions\/brand-development\/","title":{"rendered":"Brand development"},"content":{"rendered":"\n\n  <section class=\"hero alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n    <h2 class='hero__title '><span class='colored revealthis-sequenced-right'>Brand<\/span><span class=' revealthis-sequenced-right'>development<\/span><\/h2>    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/en\/tag\/branding-en\/' class='simple-paragraph__tag tag-item'>branding<\/a><a href='https:\/\/mmmake.com\/en\/tag\/agency-en\/' class='simple-paragraph__tag tag-item'>agency<\/a><a href='https:\/\/mmmake.com\/en\/tag\/campaign-en\/' class='simple-paragraph__tag tag-item'>campaign<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Show your face with our strategic brand development<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Through strategic brand development, we lay the building blocks that pave the way to sustainable success: <strong>Clear communication and a consistent appearance<\/strong>. By highlighting your strengths and considering the needs and interests of your customers, our experts can show you how to create the brand you need.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Challenge<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Strategic brand consulting instead of haphazard appearances<\/h2>\n          <div class=\"spc-item__text\"><p>When companies communicate, they have already shown their customers an image. But without playing an active role in shaping this image, the company will quickly lose control of it. This makes it impossible to stand out from the competition, grow in a structured way or position the company for the future. <strong>You need more than just an image<\/strong>, you need a brand &#8211; a well thought-out brand that grows with your company.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Solution<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">A strong brand with precise goals<\/h2>\n          <div class=\"spc-item__text\"><p>Creating a suitable brand <strong>gives companies the face and voice<\/strong> to share with the world. Our experts create tonality and design for brands that build an emotional bond with customers and create consistency in communication. We have the expertise and the tools to increase recognizability and highlight individual features in order to achieve a unique market position. With comprehensive brand strategy consulting, we offer you comprehensive support in positioning your company.<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-4 bg-primary\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n            <svg id=\"rotatingText\" class=\"teaser-fullwidth__text-circle\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n              <defs>\n                <path id=\"circle\" d=\"M 100, 100\n                m -75, 0\n                a 75, 75 0 1, 0 150, 0\n                a 75, 75 0 1, 0 -150, 0\n                \">\n                <\/path>\n              <\/defs>\n              <text width=\"400\">\n                <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                  advantages advantages                <\/textPath>\n              <\/text>\n            <\/svg>\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_c1e0389a011fd9d405d7e260b73e776b>suitable design &amp; corporate branding<\/span><span block_c1e0389a011fd9d405d7e260b73e776b>optimized brand messages<\/span><span block_c1e0389a011fd9d405d7e260b73e776b>target group-oriented<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-1 bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_3a4cf3f253337aaf43635b85dc88c7c4>A uniform occur<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>Our diverse expertise in brand development ensures an <strong>optimal user experience<\/strong> at all touchpoints &#8211; for a brand that is characterized by authenticity and consistency.<\/p>\n            <\/div>\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n  <section class=\"accordion alignfull\" id=\"\">\n\n<div class=\"container-fluid\">\n\n  <h2 class='hl-2 accordion__title'>Questions &amp; answers on strategic brand development<\/h2>\n\n    <div class=\"accordion__list\">\n\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">What is strategic brand management?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>Strategic brand management comprises processes that are used to <strong>develop and build a brand<\/strong>. Part of the strategy here is to find out where the company stands in the market. Measures for future improvements can be derived from this.<\/p>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">What is involved in brand development?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>Brand development is a comprehensive process that encompasses several key components:<\/p>\n<ul>\n<li><strong>Brand research<\/strong>: This is the first step in which the audience, market and competitors are studied to gain a clear understanding.<\/li>\n<li><strong>Brand strategy<\/strong>: This is where the positioning, brand personality and brand message are defined. These elements form the foundation on which the brand is built.<\/li>\n<li><strong>Brand identity<\/strong>: This refers to all aspects of the brand that shape the character of a brand. These include, for example, the values. Visual elements such as the logo, color scheme and typography are also part of the identity. These elements help to anchor the brand in the minds of consumers. Your employees will also<\/li>\n<li><strong>Brand communication<\/strong>: This includes all marketing. The way in which a brand communicates can have a major impact on how it is perceived. We provide you with comprehensive support in developing a <a href=\"https:\/\/mmmake.com\/de\/loesungen\/kommunikationsstrategie\/\">communication strategy<\/a>.<\/li>\n<li><strong>Brand evaluation<\/strong>: This is a continuous process in which the performance of the brand is monitored and adjustments are made where necessary. It helps to ensure that the brand remains relevant and effective.<\/li>\n<\/ul>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">What is part of the brand strategy?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>The brand strategy determines how a brand is perceived and how it develops in order to achieve business goals. It must be <strong>carefully planned and regularly reviewed<\/strong>.<\/p>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">Why is branding important?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>Branding <strong>strengthens the target group&#8217;s bond with the company<\/strong> and thus influences purchasing decisions. Companies therefore benefit from lower marketing and acquisition costs.<\/p>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">How do you develop your own brand?<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>The development of a brand involves a complex process that begins with research into the target audience and competitors. This results in opportunities to shape the company&#8217;s personality. We support you in strategic and individual brand development. Together with you, we will find a unique voice for your company.<\/p>\n          <\/div>\n        <\/div>\n          <\/div>\n<\/div>\n\n  <\/section>\n\n\n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 61.428571428571s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/07\/2023-03-01-CT-Johannes-18-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:48% 20.67%' alt='Johannes Koziol'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Johannes Koziol<br>\n            <\/div>\n            Head of Sales Co-Lead Agency\n                          <a href=\"https:\/\/mmmake.com\/en\/contact\/\" target=\"_self\" title=\"Get in touch\" class=\"btn contact-person__link\">Get in touch<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>What the blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR_Header_20260528'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/events-en\/\" class=\"tag-item\" title=\"events\">#events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">\n                AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>OMR 2026 is the mirror of the marketing world, caught between AI hype and the desire for authenticity. More about the learnings in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='some-trends_header'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">\n                Social media trends 2026: From micro communities to social SEO              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>From micro communities to social SEO and social commerce &#8211; the social media trends of 2026 will be different. Read more in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='682' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-300x200.png 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-768x511.png 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1536x1023.png 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27.png 2000w' sizes=\"auto, \" class='' style='' alt='MicrosoftTeams-image (27)'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">\n                Meta Verified: What the blue tick on Instagram and Facebook means for your business              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Seen it yet? Meta Verified is now also available in Germany. Find out what this means for your company here.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/en\/blog\/\" class=\"btn\">To the blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"parent":0,"menu_order":108,"template":"","tags":[236,73,68],"solutions":[252,253,275],"class_list":["post-14435","solution","type-solution","status-publish","hentry","tag-branding-en","tag-agency-en","tag-campaign-en","solutions-our-solutions","solutions-brand-communication-en","solutions-brand-communication-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your partner for strategic brand development &amp; consulting<\/title>\n<meta name=\"description\" content=\"Strategic brand development for your brand \u2713 Brand positioning for positive target group perception \u2713 \u25ba Learn more now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmmake.com\/en\/solutions\/brand-development\/\" \/>\n<meta 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