{"id":14806,"date":"2023-12-20T17:18:55","date_gmt":"2023-12-20T16:18:55","guid":{"rendered":"https:\/\/mmmake.com\/?post_type=solution&#038;p=14806"},"modified":"2025-10-10T10:10:09","modified_gmt":"2025-10-10T08:10:09","slug":"employer-branding-content","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/en\/solutions\/employer-branding-content\/","title":{"rendered":"Employer Branding Content"},"content":{"rendered":"\n\n  <section class=\"hero alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n    <h2 class='hero__title '><span class=' revealthis-sequenced-right'>Employer<\/span><span class=' revealthis-sequenced-right'>Branding<\/span><span class='colored revealthis-sequenced-right'>Content<\/span><\/h2>    <\/div>\n  <\/section>\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/branding\/' class='simple-paragraph__tag tag-item'>Branding<\/a><a href='https:\/\/mmmake.com\/de\/tag\/agency\/' class='simple-paragraph__tag tag-item'>Agency<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Content marketing &amp; employer branding: communicating your employer brand<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Good content marketing and employer branding help companies to <strong>attract the right talent and retain them in the long term<\/strong>. Good employer branding and content marketing go hand in hand. On the one hand, they strengthen your employer brand and help you to <strong>position<\/strong> yourself <strong>as an attractive employer<\/strong>. On the other hand, you give candidates and applicants an insight behind the scenes and make the people in the team visible.<\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"simple-paragraph-cols alignfull\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Challenge<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">The competition never sleeps<\/h2>\n          <div class=\"spc-item__text\"><p>The <strong>race for talent<\/strong> is real and the competition for the best candidates is intense. A strong and authentic employer brand can help here. However, this requires time for continuous maintenance, further development and differentiation from the competition. In order to <strong>build<\/strong> a <strong>strong and trustworthy employer brand<\/strong>, it is important to keep the messages authentic and consistent. Creating the appropriate content for the various channels, including a concept and suitable communication strategy to reach the target groups, is a major challenge for many companies &#8211; and often fails.<\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Solution<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Have suitable content created for your employer brand<\/h2>\n          <div class=\"spc-item__text\"><p>With our employer branding content services, we support you in bringing your <strong>employer branding strategy to life<\/strong> and building, shaping, promoting, communicating and ultimately strengthening your employer brand. We develop the right content strategy and take care of the creation, publication, distribution and <strong>community management<\/strong> of your content. With the help of analysis tools, we can also evaluate the performance of the content in order to <strong>improve the strategy and concept in the long term<\/strong>. In this way, we continuously sharpen your employer brand and inspire potential employees. You can obtain these types of content from us:<\/p>\n<ul>\n<li>Career websites.<\/li>\n<li>Social media content.<\/li>\n<li>Corporate videos and recruiting videos.<\/li>\n<li>Blog posts.<\/li>\n<li>Success Stories.<\/li>\n<li>Podcasts.<\/li>\n<li>Webinars, workshops, <a href=\"https:\/\/mmmake.com\/de\/loesungen\/eventbegleitung\/\">live events<\/a>.<\/li>\n<\/ul>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-4 bg-primary\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n            <svg id=\"rotatingText\" class=\"teaser-fullwidth__text-circle\" viewBox=\"0 0 200 200\" width=\"200\" height=\"200\">\n              <defs>\n                <path id=\"circle\" d=\"M 100, 100\n                m -75, 0\n                a 75, 75 0 1, 0 150, 0\n                a 75, 75 0 1, 0 -150, 0\n                \">\n                <\/path>\n              <\/defs>\n              <text width=\"400\">\n                <textPath alignment-baseline=\"top\" xlink:href=\"#circle\" class=\"svg-text\">\n                  advantages advantages                <\/textPath>\n              <\/text>\n            <\/svg>\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_12cd94ad1819f753b849d6cd6e059087>satisfied employees<\/span><span block_12cd94ad1819f753b849d6cd6e059087>attracting the right talent<\/span><span block_12cd94ad1819f753b849d6cd6e059087>Advancing industry leadership<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0ibWFjaGVuLCB3YXMgYW5kZXJlIG51ciBkZW5rZW4gfCBtbW1ha2UtbGF1bmNoZmlsbSIgd2lkdGg9IjUwMCIgaGVpZ2h0PSIyODEiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS1ub2Nvb2tpZS5jb20vZW1iZWQvRHNMY1NzUVlodjQ\/ZmVhdHVyZT1vZW1iZWQiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/mmmake.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_DsLcSsQYhv4_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-1 no-mb bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_22cc40b2cfb932f2b7f42b60be018f7a>You don&#8217;t have an<\/span><span block_22cc40b2cfb932f2b7f42b60be018f7a>Employer branding strategy yet?<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>No problem. Thanks to the <strong>close cooperation with our HXM Transformation department<\/strong>, we also have the opportunity to provide you with <a href=\"https:\/\/mmmake.com\/de\/loesungen\/employer-branding-beratung\/\">optimal advice on the development of your employer branding strategy<\/a>. We therefore have <strong>the best understanding and know-how<\/strong> at both a strategic and practical level to create a strong and authentic employer brand.<\/p>\n            <\/div>\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n\n\n      <section class=\"teaser-fullwidth alignfull layout-1 bg-soft-black\" id=\"\">\n      <div class=\"container-fluid\">\n        <div class=\"teaser-fullwidth__inner\">\n\n          \n\n          <h2 class='hl-2 teaser-fullwidth__title  revealthis' ><span block_ac28ad48e897d2211e30e536a008583f>Holistic<\/span><span block_ac28ad48e897d2211e30e536a008583f>Employer Branding<\/span><\/h2>\n          <div class=\"teaser-fullwidth__text-content\">\n                        <div class=\"teaser-fullwidth__text revealthis\">\n              <p>With our <strong>unique combination of agency and HXM SAP<\/strong>, we are experts in the field of building, shaping, promoting and communicating your employer brand and strengthening your company. From consulting, conception and creation of a strategy to the communication measures, we provide you with <strong>everything from a single source<\/strong>.<\/p>\n            <\/div>\n            \n            \n            \n                      <\/div>\n\n\n        <\/div>\n      <\/div>\n    <\/section>\n  \n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 61.428571428571s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for innovation? Ready for innovation?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/12\/mmmake-ansprechpartner-frieder-gold-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:51% 27.67%' alt='mmmake-ansprechpartner-frieder-gold'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Frieder Gold<br>\n            <\/div>\n            Unit Lead Creatives\n                          <a href=\"https:\/\/mmmake.com\/en\/contact\/\" target=\"_self\" title=\"Get in touch\" class=\"btn contact-person__link\">Get in touch<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>What the blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR_Header_20260528'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/events-en\/\" class=\"tag-item\" title=\"events\">#events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">\n                AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>OMR 2026 is the mirror of the marketing world, caught between AI hype and the desire for authenticity. More about the learnings in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/some-trends_header-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='some-trends_header'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">\n                Social media trends 2026: From micro communities to social SEO              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>From micro communities to social SEO and social commerce &#8211; the social media trends of 2026 will be different. Read more in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/social-media-trends-2026-from-micro-communities-to-social-seo\/\" title=\"Social media trends 2026: From micro communities to social SEO\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='682' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1024x682.png 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-300x200.png 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-768x511.png 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27-1536x1023.png 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-27.png 2000w' sizes=\"auto, \" class='' style='' alt='MicrosoftTeams-image (27)'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">\n                Meta Verified: What the blue tick on Instagram and Facebook means for your business              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Seen it yet? Meta Verified is now also available in Germany. Find out what this means for your company here.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/meta-verified-what-the-blue-tick-on-instagram-and-facebook-means-for-your-business\/\" title=\"Meta Verified: What the blue tick on Instagram and Facebook means for your business\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/en\/blog\/\" class=\"btn\">To the blog<\/a>\n      <\/div>\n    \n\n  <\/section>\n\n","protected":false},"parent":0,"template":"","tags":[73,68],"solutions":[252,253,275],"class_list":["post-14806","solution","type-solution","status-publish","hentry","tag-agency-en","tag-campaign-en","solutions-our-solutions","solutions-brand-communication-en","solutions-brand-communication-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing &amp; Employer Branding<\/title>\n<meta name=\"description\" content=\"Strengthen your employer brand \u2713 Social media content \u2713 Blog posts \u2713 Webinars &amp; workshops \u2713 \u25ba Write your success story now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmmake.com\/en\/solutions\/employer-branding-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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