{"id":25128,"date":"2026-01-26T11:53:32","date_gmt":"2026-01-26T10:53:32","guid":{"rendered":"https:\/\/mmmake.com\/loesungen\/sap-business-ai-use-case-factory\/"},"modified":"2026-07-15T10:00:11","modified_gmt":"2026-07-15T08:00:11","slug":"sap-business-ai-use-case-factory","status":"publish","type":"solution","link":"https:\/\/mmmake.com\/en\/solutions\/sap-business-ai-use-case-factory\/","title":{"rendered":"SAP Business AI \u2013 Use Case Factory"},"content":{"rendered":"\n\n  <section class=\"hero-alternative alignfull\" id=\"\">\n\n\n    <div class=\"hero-alternative__image\">\n      <img width='2560'  height='1420' loading='' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate.jpg 2560w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/mmmake_loesung_Business-AI-Workshopformate-2048x1136.jpg 2048w' sizes='' class='' style='object-position:50% 50%' alt='Business AI Workshopformate'\/>    <\/div>\n\n\n\n    \n    <div class=\"container-fluid\" style=\"position:relative\">\n      \n      <div class=\"hero-alternative__inner \">\n\n        <div class='hero-alternative__over-title revealthis-sequenced-right'><\/div><h2 class='hl-2 hero-alternative__title revealthis-sequenced-right'>SAP Business AI \u2013 <br \/>\nUse Case Factory<\/h2>\n      <\/div>\n    <\/div>\n    \n  <\/section>\n\n\n\n  <section class=\"simple-paragraph alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-70\">\n\n\n        <div class='simple-paragraph__tags revealthis'><a href='https:\/\/mmmake.com\/de\/tag\/hcm\/' class='simple-paragraph__tag tag-item'>HCM<\/a><a href='https:\/\/mmmake.com\/de\/tag\/ki-ai\/' class='simple-paragraph__tag tag-item'>KI\/AI<\/a><a href='https:\/\/mmmake.com\/de\/tag\/sap\/' class='simple-paragraph__tag tag-item'>SAP<\/a><\/div>\n        <h1 class='hl-2 simple-paragraph__title revealthis'>Targeted Workshop Formats for SAP Business AI<\/h1>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>In the era of generative AI, the question for HR and IT departments is no longer <em>whether<\/em> to implement AI solutions, but <em>how<\/em> best to integrate them into business processes. Companies should act now to <strong>automate processes<\/strong> and revolutionize the employee experience. As <a href=\"https:\/\/mmmake.com\/en\/about\/partnerships\/partnership-with-sap\/\">an SAP Gold Partner<\/a> with early-adopter expertise, we bridge the gap between technological possibilities and real business value. We don\u2019t just identify potential\u2014we make it tangible\u2014through our workshop formats for <a href=\"https:\/\/mmmake.com\/de\/loesungen\/hcm-sap-business-ai\/\">SAP Business AI<\/a>.   <\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n\n  <section class=\"simple-paragraph-cols alignfull layout-2\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Challenge<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Significant Pressure to Digitize in HR and IT Departments<\/h2>\n          <div class=\"spc-item__text\"><p>While HR departments are looking for ways <strong>to use AI to significantly reduce the workload on staff<\/strong> and modernize the employee experience, skepticism is growing on the technical side. IT leaders view with concern the uncontrolled spread of \u201cshadow AI,\u201d in which employees independently use tools that neither meet security standards nor integrate with the existing infrastructure\u2014such as a complex SAP architecture based on the Business Technology Platform (BTP)\u2014. This contradiction is creating <strong>pressure to digitize<\/strong>, which is further fueled by uncertainty about how to prioritize necessary investments.  <\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Solution<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\">Tailored workshop formats for SAP Business AI in our Use Case Factory<\/h2>\n          <div class=\"spc-item__text\"><p>We use a structured, human <a href=\"https:\/\/learning.sap.com\/learning-journeys\/applying-a-human-centered-approach-to-identify-and-define-business-ai-use-cases\" target=\"_blank\" rel=\"noopener\">-centered approach<\/a> <strong>to<\/strong> unlock the specific business AI potential of your SAP landscape. Our workshop formats guide you through two stages (Base and Premium), from the initial idea to technical implementation (proof of concept). Our concrete use-case formats complement SAP&#8217;s own Exploration, Strategy, and Discovery formats.  <\/p>\n<p class=\"p1\">We&#8217;d be happy to handle the subsequent implementation and, if desired, can also assist with a potential digital adoption using WalkMe.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n  <section class=\"simple-paragraph-cols alignfull layout-3\" id=\"\">\n\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph-cols__inner\">\n\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Basic<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\"><\/h2>\n          <div class=\"spc-item__text\"><p><strong>A<\/strong> compact <strong>one-day workshop<\/strong> with two consultants. Focus on core processes and quickly identifying quick wins. <\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Premium<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\"><\/h2>\n          <div class=\"spc-item__text\"><p>In-depth format using focus groups (stakeholder groups). <strong>5 sessions, 3 hours each<\/strong>. Ideal for complex organizations. <\/p>\n<\/div>\n                  <\/div>\n                <div class=\"spc-item revealthis\">\n          <div class=\"hl-3 spc-item__title\">Optional<\/div>\n          <h2 class=\"hl-6 spc-item__subtitle\"><\/h2>\n          <div class=\"spc-item__text\"><p><strong>BluePrint:<\/strong> Architectural concept and detailed estimate for one of the identified use cases.<\/p>\n<p><strong>PoC:<\/strong> Technical proof of concept to validate feasibility.<\/p>\n<\/div>\n                  <\/div>\n        \n      <\/div>\n    <\/div>\n\n  <\/section>\n\n\n\n  <section class=\"simple-paragraph alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        \n        <h2 class='hl-2 simple-paragraph__title revealthis'>Three Phases to a Use Case<\/h2>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"251\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik-1024x251.png\" alt=\"Infographic: SAP Business AI Workshop Formats\" class=\"wp-image-24019\" srcset=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik-1024x251.png 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik-300x74.png 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik-768x188.png 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik-1536x377.png 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/Infografik.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n  <section class=\"advantages alignfull layout-1 bg-primary\" id=\"\">\n    \n    <div class=\"container-fluid\">\n        <h2 class='hl-2 advantages__title revealthis'>Benefits<\/h2>      <div class=\"advantages__inner advantages__inner--default items--3\">\n\n        <div class=\"swiper-wrapper\">\n\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/wertschoepfung.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Targeted Value Creation<\/h3>\n                                                  <div class=\"advantages-item__text\">We identify the key use cases that deliver the greatest value for your HCM.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/sicherheit.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Investment Security<\/h3>\n                                                  <div class=\"advantages-item__text\">Thanks to our technical proof of concept (PoC), you&#8217;ll know it works before the large-scale project begins.<\/div>\n                                              <\/div>\n            \n            \n              <div class=\"advantages__item advantages-item swiper-slide\">\n                                  <div class=\"advantages-item__icon\">\n                    <img decoding=\"async\" src=\"https:\/\/mmmake.com\/wp-content\/uploads\/2026\/01\/akzeptanz.svg\" alt=\"\">\n                  <\/div>\n                \n                                                  <h3 class=\"hl-4 advantages-item__title\">Maximum Acceptance<\/h3>\n                                                  <div class=\"advantages-item__text\">AI is only useful if it is put to use. Our combination of process design, change management, and digital adoption (WalkMe) ensures success. <\/div>\n                                              <\/div>\n            \n        <\/div>\n\n\n        <div class=\"advantages__swiper-pagination-wrapper\">\n          <div class=\"advantages__swiper-button-prev\"><\/div>\n          <div class=\"advantages__swiper-pagination swiper-pagination\"><\/div>\n          <div class=\"advantages__swiper-button-next\"><\/div>\n        <\/div>\n\n\n      <\/div>\n    <\/div>\n\n      <\/section>\n\n\n\n  <section class=\"simple-paragraph alignfull no-mb\" id=\"\">\n    <div class=\"container-fluid\">\n      <div class=\"simple-paragraph__inner simple-paragraph__inner--width-60\">\n\n\n        \n        <h2 class='hl-2 simple-paragraph__title revealthis'>Side Note: Human-Centered Approach<\/h2>\n                  <div class=\"simple-paragraph__text revealthis\">\n            <p>Artificial intelligence only realizes its full potential when it is perceived as a tool rather than a foreign entity. SAP\u2019s <b data-path-to-node=\"3\" data-index-in-node=\"136\">Human-Centered Approach (HCA)<\/b> ensures that AI innovations are not developed without taking the user into account. Instead of putting the technology front and center, this approach focuses on the synergy between humans and machines.  <\/p>\n<p>The result: an AI strategy that is technologically excellent but places people\u2014as decision-makers and users\u2014at the center. This is how we create intelligent processes that don\u2019t replace your workforce, but empower it. <\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n  <section class=\"accordion alignfull\" id=\"\">\n\n<div class=\"container-fluid\">\n\n  \n\n    <div class=\"accordion__list\">\n\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">Design Thinking<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>We don&#8217;t look for problems to solve with AI; instead, we look for real challenges your employees face in their day-to-day work. This leads to AI use cases that provide tangible relief and ensure acceptance of new technologies. <\/p>\n          <\/div>\n        <\/div>\n              <div class=\"accordion__item accordion-item \">\n          <a href=\"#\" class=\"accordion-item__title-wrapper\">\n            <h5 class=\"hl-5 accordion-item__title\">Architectural Thinking<\/h5>\n            <span class='accordion-item__trigger'><span><\/span><span><\/span><\/span>\n          <\/a>\n\n          <div class=\"accordion-item__text\" >\n            <p>AI needs guidelines. We embed intelligent functions into your SAP BTP infrastructure in a way that ensures data security and governance\u2014the solution to uncontrolled \u201cshadow AI.\u201d <\/p>\n          <\/div>\n        <\/div>\n          <\/div>\n<\/div>\n\n  <\/section>\n\n\n\n       <section class=\"contact-person alignfull\" id=\"\">\n\n            <div class='contact-person__headline-wrapper revealthis'>\n\n\n        <style>\n          .enable-animation .marquee__content {\n            animation: scroll 75.714285714286s linear infinite;\n          }<\/style>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for SAP Business AI? Ready for SAP Business AI?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for SAP Business AI? Ready for SAP Business AI?          <\/div>\n\n        <\/div>\n\n        <div class=\"marquee marquee--fit-content enable-animation marquee--reverse marquee--hover-pause\">\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for SAP Business AI? Ready for SAP Business AI?          <\/div>\n          <div class=\"contact-person__headline marquee__content\">\n            Ready for SAP Business AI? Ready for SAP Business AI?          <\/div>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"container-fluid\">\n\n        <div class=\"contact-person__grid contact-person__grid--col-1\">\n\n          \n        <div class=\"contact-person__inner\">\n\n\n          <div class=\"contact-person__image revealthis-left\">\n            <img width='1280'  height='1920' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit.jpg 1280w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit-200x300.jpg 200w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit-683x1024.jpg 683w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit-768x1152.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2025\/04\/2025-04-08-MMMAKE-Maximilian-Spranz-115-edit-1024x1536.jpg 1024w' sizes=\"auto, (min-width: 768px) 500px, 300px\" class='' style='object-position:50.5% 16.33%' alt='Maximilian Spranz'\/>          <\/div>\n\n          <div class=\"contact-person__text-content revealthis-right\">\n\n            <div class=\"contact-person__title\">\n              Maximilian Spranz<br>\n            <\/div>\n            Team Lead SAP AI Solutions\n                          <a href=\"https:\/\/mmmake.com\/en\/contact\/\" target=\"_self\" title=\"Get in touch\" class=\"btn contact-person__link\">Get in touch<\/a>\n\n          <\/div>\n\n\n        <\/div>\n                  <\/div>\n      <\/div>\n\n    <\/section>\n  \n\n\n  <section class=\"blog-teaser alignfull\" id=\"\">\n    <div class=\"container-fluid\">\n\n      <h2 class='hl-2 blog-teaser__title revealthis'>What the blog?!<\/h2>\n\n    <div class=\"blog-teaser__inner revealthis\">\n      <div class=\"swiper-wrapper\">\n\n    \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/what-hr-can-learn-from-the-bundesliga-summer\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/Sommerpause_BL_Header_260612_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='Sommerpause_BL_Header_260612_sv'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/consulting-en\/\" class=\"tag-item\" title=\"consulting\">#consulting <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/hxm-en\/\" class=\"tag-item\" title=\"HXM\">#HXM <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/what-hr-can-learn-from-the-bundesliga-summer\/\" title=\"What HR Can Learn from the Bundesliga Summer\">\n                What HR Can Learn from the Bundesliga Summer              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>The Bundesliga&#8217;s summer break is the most strategically important phase of the year. Find out what HR can learn from it in our blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/what-hr-can-learn-from-the-bundesliga-summer\/\" title=\"What HR Can Learn from the Bundesliga Summer\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/from-the-world-cup-to-corporate-culture\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/06\/WM_Header_20260602_sv-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='WM_Header_20260602_sv'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/strategy\/\" class=\"tag-item\" title=\"strategy\">#strategy <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/consulting-en\/\" class=\"tag-item\" title=\"consulting\">#consulting <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/from-the-world-cup-to-corporate-culture\/\" title=\"From the World Cup to Corporate Culture\">\n                From the World Cup to Corporate Culture              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>Want to get your team in World Cup shape? Find out in our blog what your company culture can learn from the German national team.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/from-the-world-cup-to-corporate-culture\/\" title=\"From the World Cup to Corporate Culture\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n        \n\n        <div class=\"blog-teaser__item blog-teaser-item swiper-slide\">\n\n          <div class=\"blog-teaser-item__text-content\">\n\n            <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" class=\"blog-teaser-item__image\">\n              <img width='1024'  height='568' loading='lazy' src='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg' srcset='https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1024x568.jpg 1024w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-300x166.jpg 300w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-768x426.jpg 768w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-1536x852.jpg 1536w, https:\/\/mmmake.com\/wp-content\/uploads\/2026\/05\/OMR_Header_20260528-2048x1136.jpg 2048w' sizes=\"auto, \" class='' style='' alt='OMR_Header_20260528'\/>            <\/a>\n                          <div class=\"blog-teaser-item__tags\">\n\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/agency-en\/\" class=\"tag-item\" title=\"agency\">#agency <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/events-en\/\" class=\"tag-item\" title=\"events\">#events <\/a>\n                                  <a href=\"https:\/\/mmmake.com\/en\/tag\/onlinemarketing-en\/\" class=\"tag-item\" title=\"onlinemarketing\">#onlinemarketing <\/a>\n                \n              <\/div>\n            \n            <h3 class=\"hl-6 blog-teaser-item__title\">\n              <a href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">\n                AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026              <\/a>\n            <\/h3>\n\n            <div class=\"blog-teaser-item__excerpt\">\n              <p>OMR 2026 is the mirror of the marketing world, caught between AI hype and the desire for authenticity. More about the learnings in the blog.<\/p>            <\/div>\n          <\/div>\n          <div class=\"blog-teaser-item__link\">\n            <a class=\"link-text\" href=\"https:\/\/mmmake.com\/en\/blog\/ai-hype-and-a-yearning-for-reality-the-paradoxical-recipe-for-success-at-omr-2026\/\" title=\"AI hype and a yearning for reality: The paradoxical recipe for success at OMR 2026\">Read more<\/a>\n          <\/div>\n\n        <\/div>\n\n      \n\n      <\/div>\n        <div class=\"blog-teaser__swiper-pagination swiper-pagination\"><\/div>\n    <\/div>\n\n\n\n    <\/div>\n\n          <div class=\"blog-teaser__read-more revealthis\">\n        <a href=\"https:\/\/mmmake.com\/en\/blog\/\" class=\"btn\">To the blog<\/a>\n      <\/div>\n    \n\n  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