Making-of: “Quick and Salty” – Our Social Media Format for Bad Reichenhaller

Reading time: 2 min

Attention: Food envy!

With our customer Südwestdeutsche Salzwerke AG, we are now allowed to develop solutions for more than just individual campaigns. But since the beginning of the year, we have been fully in charge of their Bad Reichenhaller brand in terms of social media, one of our core competencies in Agency Services. Our clear winner here: Motion. In German: Bewegtbild.

Summery delicious content despite the most difficult weather conditions

During a recipe shoot in April, we went to our roof terrace for a content production of one of the conceived social media formats. The motto: barbecue. Among other things on the menu: Burgers. And that at a comfortable 10 degrees outside temperature.

Cameraman Kris

Our four-person film crew fired up the grill, got warm, and got to work. And since April is known to do whatever it wants, there was a good portion of wind on top. Not exactly ideal conditions – but we wouldn’t be The Experience Company if we couldn’t make summer an experience after all.

The recipe shoot for the Grill Special was all about burgers.

So out of the winter jacket, into the T-shirt and off to the camera! With a few warm-up breaks, the shot list was then worked off at turbo speed. And thanks to the various tips and tricks of the film crew, the burger buns also stayed in place despite stronger gusts of wind: The gaffa tape could remedy the situation!

The BBQ seasoning salt for burgers was the focus of the shoot.

The summery result of the “Quick & Salty” shoot can be seen on Bad Reichenhaller’s social media channels.

And who now worries about the whereabouts of the many great food – don’t worry: Of course, the grilled food was eaten afterwards by the hungry film crew and other happy Makies with relish – in the warm, without gaffa tape and with quite a lot of Bad Reichenhaller BBQ seasoning salt for burgers ?

The author
Editor & copywriter
Huyen uses her flair for language to make texts lively, appealing and effective.
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