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Together for Tomorrow: Digital Expertise for Small Businesses in Heilbronn

Reading time: 3 min

Sit on your butt and hope for the best or roll up your sleeves and make the best of it? The Heilbronn initiative “Together for Tomorrow” focuses on the latter. Launched by Campus Founders, the city of Heilbronn and the Heilbronner Stimme newspaper, it helped small businesses in the Heilbronn area that have been hit particularly hard by the current situation.

The concept in brief: Creative and digital experts from the region worked on a voluntary basis in small project teams to develop concrete online solutions for and with the selected companies. The results are impressive: 100 experts from 31 partner companies (including, surprise surprise, us) put in 2,000 hours of work over three days and came up with concrete solutions for eleven regional small businesses.

Significantly more small businesses have requested support, and of course they should not go out empty-handed. Therefore, all results of “Together for Tomorrow” will be made available online in the next few days. In addition, there were lectures via Zoom, in which all interested parties could participate free of charge. Our experts Isabell Alber, Alina Sabatelli and Jens Weiss gave a presentation on “Social Media: Moving Image Content & Advertising to Increase Familiarity & Awareness in Retail in the Region”.

Appreciate and strengthen Heilbronn’s diversity!

The eleven businesses supported ranged from an organic winery to a stationery store and a knife factory. Our experts worked in the teams for the flower store Stielsicher from Jagsthausen and the winery Bauer from Sontheim. In the beginning, we ourselves were still a bit skeptical about what could be implemented in such a small time frame. At the end of the three days, we were completely flabbergasted by what we had achieved in the team with the other experts from, among others, Bechtle or nineam. designfabrik have managed everything for the small business.

And even good advice can be worth a lot: If Tanja Schick from the flower store Stielsicher first wanted an online store, the team was able to convince her to focus on local customers – and to reach them better with an appealing web presence and via social media. At the end of the week, a complete online rebrush including a relaunched website, SEO optimizations, a new visual identity – to match social and website – and professionally set up Facebook and Instagram channels made for happy faces. Both on the client and project team side, of course!

With pleasant, bright colors and lots of visuals that perfectly showcase the art of Tanja and her team, stielsicher-jagsthausen.de will attract customers from all over the region in the future.To ensure that companies can take good and sustainable care of their channels in the future, our experts shared their knowledge using guides for professional handling of social media & SEO. Perfectly equipped to go full throttle digitally – we wish you lots of fun & success!

From Heilbronn for Heilbronn

Since day 1 of our office in Heilbronn we feel really comfortable in the K√§thchenstadt, many of our colleagues since early childhood. This is also ensured by precisely the kind of companies that we have been able to support thanks to “Together for Tomorrow”. It was inspiring to see how much passion and commitment everyone had for their city and their fellow man.

We would like to say thank you for this opportunity and wish all teammates, experts, small businesses and the initiators all the best and look forward to supporting digital development in the region in the future.

The author