mmmake GmbH – Cloud Solutions

Video series for more cyber security

Distinguishing genuine emails from phishing emails is not that easy. If employees don’t know the difference, it can cost a lot of time, money and nerves. To avoid problems like these, our Special Cloud Solutions offers training for your cyber security. A video series that we designed and filmed especially for our Cloud Solutions shows how humorously the topic can be addressed.

Challenge

Attention & awareness for IT security

Data protection, recognition training, email security checks: the list of such training courses is long – and mandatory in large companies. After all, well-trained employees are a crucial component of a holistic cyber security concept. The crux of the matter? To convey the content in an exciting and memorable way so that it sticks with employees. So our challenge was to make a video series that would capture the audience’s attention and raise awareness of IT security. The right balance between the presentation of the problem and product advertising played a decisive role here.

Solution

Humorous video series for maximum impact

We have taken up the training topics of our cloud solutions and produced a video series that has a greater impact than conventional videos thanks to regular, very short training moments. Instead of focusing boldly on the product, the videos make the problem clear and present everyday situations in an exaggerated way and with a wink. The aim of the videos is to make viewers smile and allow them to identify with the scenarios depicted.

Benefits

Attention

Original videos attract more attention and are remembered by employees.

Identification

Exaggerated everyday situations make it easy to identify with the humorous content.

Awareness

Creative training videos raise awareness of important topics such as IT security and increase sensitivity.

Service areas

Moving image
Whether image film, event video or product content: we convey the right atmosphere and arouse emotions with our videos.

Concept
If you want to stand out with strong communication, you need strong ideas. That’s why we offer well thought-out concepts and creative storytelling for all channels.

Social media content
To ensure that ideas reach people, we create target group-specific content for the appropriate channels and thus ensure greater visibility.