Brand Development

appliedAI Initiative GmbH

Brand Development

The effective repositioning of the appliedAI brand with regard to AI development in Europe required a review of the fundamental elements of the brand core, the corporate design and the style guide.

The appliedAI Initiative GmbH is Europe’s largest initiative for the application of trustworthy AI technology in companies. They offer tailor-made solutions and services as well as AI programs to shape Europe’s innovative strength in the field of AI.


Establishment on the market

Artificial intelligence has become considerably more important in recent years. Voice-controlled assistants, chatbots in customer service and tools such as ChatGPT make life easier these days. In order not to be left behind by large companies from China and the USA, appliedAI is working hard to promote the development and use of trustworthy AI in Europe and to pass on the associated knowledge. In order to increase visibility and perception among competitors, the aim was to position appliedAI as a brand for AI in Europe.


Increasing brand visibility

We played a leading role in the brand development of appliedAI. We laid the foundation for brand visibility by developing the brand essence, corporate design and style guide as well as target group-oriented core messages.


Uniform appearance

By developing a corporate design and style guide, we enable the brand to present itself uniformly at all touchpoints.

Standing out from the competition

Based on a targeted strategy, appliedAI can now position itself more effectively on the market and stand out positively.

Greater visibility & awareness

For appliedAI GmbH, we laid the foundation for brand visibility by developing the brand core, among other things.
Service areas

  • Consulting & strategy
    By developing targeted core messages and defining unique selling points, we lay the foundation for brand visibility.
  • Brand positioning
    To make a repositioning clear, we develop the brand essence of brands accordingly.

  • Design development

    We develop corporate designs and style guides in close consultation with clients to create brands that effectively communicate their unique character and services.
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Johannes Koziol
Head of Sales Co-Lead Agency Get in touch

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