Adolf Würth GmbH & Co. KG
digital marketing
The Würth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector.
The challenge: Communicate the benefits of the Würth App via a paid strategy that puts the app’s benefits in the foreground. The aim is to make the app visible to existing customers and potential new customers of Adolf Würth GmbH & Co.
social media expansion
As a long-standing partner of Adolf Würth GmbH & Co. KG, we advise and support the company in the implementation of paid campaigns with the aim of expanding the company’s business-relevant areas via social media.
The aim of this campaign was to show both existing and new customers the advantages of the Würth app in order to encourage them to download it and thus increase the number of app users.
paid campaign with pointed targeting
We put the benefits of the app front and center in our paid campaign. We managed these through pointed targeting along the marketing funnel to the relevant audience: Existing customers of the online store and potential new customers.
We use pixel-based targeting for the conversion of online customers. To reach the new customer segment, we used industry-based interest targeting.
- Increase app usage
More sales and improved market position with the help of the additional sales channel. - New customer generation
Würth as a strong, innovative partner in the B2B sector for assembly and fastening materials. - Customer:inside binding
Create additional points of contact in the existing customer segment.
- Creation
Creative design of assets, both static and moving, and an editorial for copies and call-to-actions.
- Social Media Marketing
Development of a tailored online marketing strategy to increase profitability using the Internet as a medium.
To manage marketing and advertising activities on Facebook and Instagram, we use the “Meta for Business Ad Manager”. In addition to interest-based targeting options, we can use data-driven solutions such as Meta Pixel here. Other technologies include the SKD interface connection and Google Analytics.
We rely on our Meta Business partnership to manage marketing and advertising activities on Facebook and Instagram. The Meta Business Suite is the central point of contact for all relevant tools to get in touch with customers and achieve better business results.
