Corporate culture consulting: culture development by experts

Companies with a positive, employee:centered approach have a clear competitive advantage. Because: They ensure a better working environment, an increase in productivity, more motivation and a stronger employee:internal bond. In this way, the corporate culture makes a lasting contribution to business success. Benefit from our holistic corporate culture consulting. We follow different approaches in the form of analyses, trainings, impulses and much more.


Persist & stand out in the market

In a challenging competitive environment, companies today more than ever need to clearly define their position in the market in order to stand out from the competition. The basic prerequisite for this is the ability to adapt flexibly to changes – this applies both to the entire company and to the individual employees. A corporate culture based on firm values and offering security is the key to long-term success.


The development of a corporate culture that fits

With our consulting around corporate culture, we support you in developing your individual culture measures and implementing them. In doing so, we focus on one thing above all: answering the question of what your company should stand for today and in the future, and what aspects make up your corporate culture.

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In-depthlearnings fromour own experience

We at mmmake have also made this claim our own and established a culture that pays attention to the needs of our employees. For example, we fully address the topics of remote work, working abroad and trust culture. We can use this experience in the development of your mission statement and values. Our work is based on participation and collaboration. We involve your employees in the development process from the very beginning and make them participants.

Characteristics of a positive corporate culture

A corporate culture unites the values and behaviors of a company. This is manifested in the following aspects: How do employees interact with each other and with customers? How are decisions made and conflicts resolved? These aspects influence the working environment and ultimately business growth.

A good corporate culture has several characteristics:

  • Open communcation.
  • Shared values.
  • Mutual support.
  • Tangible recognition.
  • Living integrity.

Establishing such a corporate culture is an ongoing process – we know that from our own experience. That’s why we have a good sense of the challenges that can arise and how companies can master them in the long term.

A genuine and approachable corporate culture with its own management mission statement

The basic prerequisite for the development of an individual corporate culture characterized by trust is authenticity. The definition of a management mission statement and corporate values also plays an important role. Because this gives your employees a framework for action.

One example is how to deal with mistakes, which are seen as a no-go or a learning opportunity, depending on the company. Particularly when situations are ambiguous, corporate values help to create a uniform understanding of how to interpret and deal with them and to ensure greater objectivity in evaluation. These principles are particularly important in the area of leadership, so that no employee is favored or disadvantaged.

At mmmake, we have created our very own leadership program in order to also define our individual leadership mission statement. We consciously focus on the promotion and further development of our managers, as they are important role models for our corporate values.

“For us, trust is the central core value of a sustainable corporate culture, because it creates the foundation for upcoming changes to generate curiosity rather than fear, and for mistakes to give rise to more opportunities than reservations.”
Lucas Senzel Director HXM Transformation at mmmake

With our advice, it only takes a few steps to find the right corporate culture

Considerationof corporate culture

Analyzing the status quo is relevant to get a sense of the baseline situation and better understand potential challenges. To ensure that the cultural measures achieve maximum effectiveness, we design them individually, to suit your company. Regular measurements of success in the form of so-called Pulse Checks help to track progress in the follow-up and make the change visible.

Development of mission statement &values

Together with employees and managers, we develop a corporate mission statement and corresponding values. The rule here is: less is more! To give weight to the individual values, no more than five should be defined.


Rather, we see managers as coaches who offer employees security and help them to develop their skills. In our leadership trainings we look at how the role is lived in your company and what can be optimized. In this context, values play an important role in promoting cooperation at eye level and supporting mutual expectations through clear guidelines.


Trend- &best-practice-impulses

The times in which we live also influence trends and issues that concern us as employees. This became clear during the Corona pandemic: Suddenly, home office and remote work became the norm. These changes have come to stay. It is therefore important to take current events into account when developing corporate culture and values.

Coping in the “VUCA” world – for a contemporary corporate culture

A modern corporate culture plays a central role – not least in view of the challenges facing companies today. The VUCA phenomenon (Volatility, Uncertainty, Complexity, Ambiguity) illustrates how constant change shapes our environment. For this reason, the term “VUCA-compliant corporate culture” is often used in connection with the development of target images.

The basis for this is trust. In addition, it is about honesty, transparency and the transfer of responsibility – i.e. empowerment – as well as enabling space for collaboration. What is needed to implement these principles are agile structures. This empowers your teams to make decisions. At the same time, you also ensure a closer relationship with your customers. Hierarchies are reduced and short decision-making paths are created.

In addition to trust, innovation, a focus on customers, equality and authenticity are important values of a contemporary corporate culture. This is also confirmed by research: Due to the different perspectives and opinions, heterogeneous teams achieve significantly better results than homogeneous ones.

Companies should also define a clear vision and mission with which their employees can identify, even in turbulent times. Likewise, a clear purpose that reflects the company’s raison d’être should be put in writing and communicated transparently.

What is meant by corporate culture and what is part of a good corporate culture?

A corporate culture unites values and behaviors that are shared and promoted within a company or organization: How do employees interact with each other and with customers? How are decisions made and conflicts resolved? These aspects affect the work environment, which ultimately affects business growth. A good corporate culture is characterized by several features, including open communication, shared values, support, recognition and integrity. Establishing this is an ongoing process. At mmmake, we speak from our own experience and therefore know exactly what challenges exist and how companies can master them in the long term.

Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Lucas Senzel
Lucas Senzel
Director HXM-Transformation Get in touch

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