CDP &personalization

Customer data platforms & personalization: get more out of a website

Almost every company has a website. However, not every company has the expertise to make efficient use of different data from websites. If this is successful, customer experiences can be improved and important processes optimized.


Bumpy processes due to internal silos

If customer data is distributed from the website into many different silos such as CRM, ERP, online store, social media channels, the context of this data is missing and thus a comprehensive basis for decision-making for the company. Important insights that lead to process optimization are not recognized and opportunities to increase productivity as well as a personalized customer experience are lost.


A data platform for better customer experiences

Our experts use a Customer Data Platform (CDP) to bundle all of your customers’ data. This gives all departments access to the same data collected by individual teams on different channels. Ultimately, your departments can use the data to optimize processes, improve the customer experience, and noticeably increase conversions and sales.

advantages advantages

standardized data overviewreal-time dataoptimized data processing

We bring youcloser to your customers

Our Experts provide the expertise necessary to create a personalized and holistic approach to your individual needs. We continue to support the use of experimentation and personalization platforms to ensure the achievement of your long-term business goals.

Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Jens Stolz
Division Lead Software Consulting & Engineering Get in touch

What the blog?!


Mastering Unit Testing in ABAP: a guide to software quality

Unit testing – an important tool to ensure that your software modules work. We will show you how to proceed.


One year at the IPAI

We are celebrating one year at IPAI. In his guest article, our AI expert Hans Torben Löfflad reports on the highlights mmmake has experienced at the IPAI and what you can look forward to in 2024.


Accessibility in Sitecore Forms MVC

Accessibility is not charity! You can find out how to ensure accessibility in Sitecore Forms MVC here.