CDP &personalization
Customer data platforms & personalization: get more out of a website
Almost every company has a website. However, not every company has the expertise to make efficient use of different data from websites. If this is successful, customer experiences can be improved and important processes optimized.
Bumpy processes due to internal silos
If customer data is distributed from the website into many different silos such as CRM, ERP, online store, social media channels, the context of this data is missing and thus a comprehensive basis for decision-making for the company. Important insights that lead to process optimization are not recognized and opportunities to increase productivity as well as a personalized customer experience are lost.
A data platform for better customer experiences
Our experts use a Customer Data Platform (CDP) to bundle all of your customers’ data. This gives all departments access to the same data collected by individual teams on different channels. Ultimately, your departments can use the data to optimize processes, improve the customer experience, and noticeably increase conversions and sales.
