Südwestdeutsche Salzwerke AG
Bad Reichenhaller
360° social media support
In the area of social media, we convey brand messages in a targeted manner and present the brand convincingly on social platforms. From strategy and content to social media management and reporting, the entire spectrum is offered from a single source. This was also the case for our customer Bad Reichenhaller.
Bad Reichenhaller is a brand of “Südwestdeutsche Salzwerke AG”. It stands for high-quality salt from the depths of the Alps and is Germany’s best-known brand in the table salt segment.
Designing an approachable brand
Bad Reichenhaller is a traditional brand that was originally became known through the stationary trade. Our The challenge was to make the brand tangible and approachable for younger generations in the digital world and to make the brand design. The goal: to continuously improve social media channels and torejuvenatethe brand’s target group via socialmedia communication.
Creative concepts for young target groups
We have updated our social-media strategy to a young target group. Through creative concepts, the brand values are now applied to the transported via social media channels. In addition we have a TikTok-channel to appeal to Generation Z.
Benefits
Consulting
Development of a sound social media strategy that is tailored to the needs and goals of our client and contributes to the further development of the brand on social media channels.
Creation
The conception and production of creative text, image and moving image content.- Social media management
Planning, coordination and management of paid measures to further increase reach on social media channels.
We live social media! For this reason, we are always up to date when it comes to platforms and social media management tools. In order to offer you the best solution, our experts undergo further training in a wide variety of areas and are not afraid of new platforms, trends and technologies.
In our project with Bad Reichenhaller, we rely on our in-house expertise and use the networks and technologies that match the brand and communication strategy. emplifi also supports us in working together with our customer to ensure a smooth process.
Milewski Team Leader Product Management & Head of Digital Marketing | Bad Reichenhaller
