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Social Media Marketing

Südwestdeutsche Salzwerke AG
Bad Reichenhaller

360° social media support

In the area of social media, we convey brand messages in a targeted manner and present the brand convincingly on social platforms. From strategy and content to social media management and reporting, the entire spectrum is offered from a single source. This was also the case for our customer Bad Reichenhaller.

Bad Reichenhaller is a brand of “Südwestdeutsche Salzwerke AG”. It stands for high-quality salt from the depths of the Alps and is Germany’s best-known brand in the table salt segment.

Challenge

Designing an approachable brand

Bad Reichenhaller is a traditional brand that was originally became known through the stationary trade. Our The challenge was to make the brand tangible and approachable for younger generations in the digital world and to make the brand design. The goal: to continuously improve social media channels and torejuvenatethe brand’s target group via socialmedia communication.

Approach

Creative concepts for young target groups

We have updated our social-media strategy to a young target group. Through creative concepts, the brand values are now applied to the transported via social media channels. In addition we have a TikTok-channel to appeal to Generation Z.

Benefits

Creativity

Creative concepts are used to define new ways of communicating the brand on social media and convey them through attention-grabbing content.

Flexibility

We react flexibly to new trends and are therefore agile in the field of social media.

Reach

The targeted use of specific channels further increases the brand’s reach, visibility and brand awareness.
Service areas


  • Consulting

    Development of a sound social media strategy that is tailored to the needs and goals of our client and contributes to the further development of the brand on social media channels.

  • Creation

    The conception and production of creative text, image and moving image content.
  • Social media management
    Planning, coordination and management of paid measures to further increase reach on social media channels.



Channels

We live social media! For this reason, we are always up to date when it comes to platforms and social media management tools. In order to offer you the best solution, our experts undergo further training in a wide variety of areas and are not afraid of new platforms, trends and technologies.

In our project with Bad Reichenhaller, we rely on our in-house expertise and use the networks and technologies that match the brand and communication strategy. emplifi also supports us in working together with our customer to ensure a smooth process.

“For a traditional brand like Bad Reichenhaller, it is a challenge to reach future generations and stay in touch with them. We use social media – especially platforms such as Instagram and TikTok – to create access to GenZ and address them in their everyday lives with communication aimed specifically at this target group. In this way, we also manage to be present in the mindset of future generations in the long term.”
Moritz Milewski
Team Leader Product Management & Head of Digital Marketing
Bad Reichenhaller

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More Information
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Johannes Koziol
Head of Sales Co-Lead Agency Get in touch

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