EmployerBrandingContent
Content marketing & employer branding: communicating your employer brand
Good content marketing and employer branding help companies to attract the right talent and retain them in the long term. Good employer branding and content marketing go hand in hand. On the one hand, they strengthen your employer brand and help you to position yourself as an attractive employer. On the other hand, you give candidates and applicants an insight behind the scenes and make the people in the team visible.
The competition never sleeps
The race for talent is real and the competition for the best candidates is intense. A strong and authentic employer brand can help here. However, this requires time for continuous maintenance, further development and differentiation from the competition. In order to build a strong and trustworthy employer brand, it is important to keep the messages authentic and consistent. Creating the appropriate content for the various channels, including a concept and suitable communication strategy to reach the target groups, is a major challenge for many companies – and often fails.
Have suitable content created for your employer brand
With our employer branding content services, we support you in bringing your employer branding strategy to life and building, shaping, promoting, communicating and ultimately strengthening your employer brand. We develop the right content strategy and take care of the creation, publication, distribution and community management of your content. With the help of analysis tools, we can also evaluate the performance of the content in order to improve the strategy and concept in the long term. In this way, we continuously sharpen your employer brand and inspire potential employees. You can obtain these types of content from us:
- Career websites.
- Social media content.
- Corporate videos and recruiting videos.
- Blog posts.
- Success Stories.
- Podcasts.
- Webinars, workshops, live events.
