Content marketing & employer branding: communicating your employer brand

Good content marketing and employer branding help companies to attract the right talent and retain them in the long term. Good employer branding and content marketing go hand in hand. On the one hand, they strengthen your employer brand and help you to position yourself as an attractive employer. On the other hand, you give candidates and applicants an insight behind the scenes and make the people in the team visible.


The competition never sleeps

The race for talent is real and the competition for the best candidates is intense. A strong and authentic employer brand can help here. However, this requires time for continuous maintenance, further development and differentiation from the competition. In order to build a strong and trustworthy employer brand, it is important to keep the messages authentic and consistent. Creating the appropriate content for the various channels, including a concept and suitable communication strategy to reach the target groups, is a major challenge for many companies – and often fails.


Have suitable content created for your employer brand

With our employer branding content services, we support you in bringing your employer branding strategy to life and building, shaping, promoting, communicating and ultimately strengthening your employer brand. We develop the right content strategy and take care of the creation, publication, distribution and community management of your content. With the help of analysis tools, we can also evaluate the performance of the content in order to improve the strategy and concept in the long term. In this way, we continuously sharpen your employer brand and inspire potential employees. You can obtain these types of content from us:

  • Career websites.
  • Social media content.
  • Corporate videos and recruiting videos.
  • Blog posts.
  • Success Stories.
  • Podcasts.
  • Webinars, workshops, live events.
advantages advantages

satisfied employeesattracting the right talentAdvancing industry leadership

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You don’t have anEmployer branding strategy yet?

No problem. Thanks to the close cooperation with our HXM Transformation department, we also have the opportunity to provide you with optimal advice on the development of your employer branding strategy. We therefore have the best understanding and know-how at both a strategic and practical level to create a strong and authentic employer brand.

HolisticEmployer Branding

With our unique combination of agency and HXM SAP, we are experts in the field of building, shaping, promoting and communicating your employer brand and strengthening your company. From consulting, conception and creation of a strategy to the communication measures, we provide you with everything from a single source.

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Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Frieder Gold
Unit Lead Creatives Get in touch

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