Adolf Würth GmbH & Co. KG
Digital-first-campaign
The Würth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector. As part of the launch of the software-based service platform “towio”, which digitizes organizational as well as administrative workflows in craft businesses, the company wanted a communication campaign – from conception to implementation.
Strategy & Concept
Since Würth’s target group tends to be analog, the challenge was to place the digital product “towio” in an eye-catching way. To overcome the hurdle of usage within analog target groups, product USPs should be communicated in a targeted manner. The product of the campaign was to be communicated as an umbrella of e-services in the sense of the platform economy.
Creative implementation & digital touchpoints
We designed a digital-first campaign. The focus was on the creative implementation of the product staging. The aim was to promote the product to existing and new customers and to a younger target group through digital touchpoints.
- Concept
Development of a creative communication approach and adaptation to different service areas. - Creation
Production with subsequent graphic editing as well as textually animated content for website/newsletter/social media and other paid measures. - Social Media Marketing
Operational control of the campaign via social media as well as reporting and interpretation of the results.
