Communication campaign

Adolf Würth GmbH & Co. KG


The Würth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector. As part of the launch of the software-based service platform “towio”, which digitizes organizational as well as administrative workflows in craft businesses, the company wanted a communication campaign – from conception to implementation.

“Together with mmmake, we were able to develop and execute a campaign for our new service platform that hit the nerve of our customers exactly.”
Hanna Betzel Senior Content Marketing Manager | Würth Deutschland

Strategy & Concept

Since Würth’s target group tends to be analog, the challenge was to place the digital product “towio” in an eye-catching way. To overcome the hurdle of usage within analog target groups, product USPs should be communicated in a targeted manner. The product of the campaign was to be communicated as an umbrella of e-services in the sense of the platform economy.


Creative implementation & digital touchpoints

We designed a digital-first campaign. The focus was on the creative implementation of the product staging. The aim was to promote the product to existing and new customers and to a younger target group through digital touchpoints.

advantages advantages

High visibilityCustomer bindingSales increase

Service areas

  • Concept
    Development of a creative communication approach and adaptation to different service areas.
  • Creation
    Production with subsequent graphic editing as well as textually animated content for website/newsletter/social media and other paid measures.
  • Social Media Marketing
    Operational control of the campaign via social media as well as reporting and interpretation of the results.
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Ready for innovation? Ready for innovation?
Chiara Nottrott
Sales Consultant Get in touch

What the blog?!


What social media has in store for us in 2024

Our social media expert Alina Sabatelli explains current social media trends and shows us how companies can best deal with this constant change.


LinkedIn strategy for company profiles

LinkedIn is booming like never before – every company wants it as part of their communication. Find out what you should consider in your LinkedIn strategy in this article.

MicrosoftTeams-image (27)

Meta Verified: What the blue tick on Instagram and Facebook means for your business

Seen it yet? Meta Verified is now also available in Germany. Find out what this means for your company here.