communication campaign

Adolf Würth GmbH & Co. KG

digital-first campaign

The Würth Group is the world market leader in the development, manufacture and sale of assembly and fastening materials in the B2B sector. As part of the launch of the software-based service platform “towio”, which digitizes organizational as well as administrative workflows in craft businesses, the company wanted a communication campaign – from conception to implementation.

“Together with mmmake, we were able to develop and execute a campaign for our new service platform that hit the nerve of our customers exactly.”
Hanna Betzel
Senior Content Marketing Manager
Würth Deutschland

strategy & concept

Since Würth’s target group tends to be analog, the challenge was to place the digital product “towio” in an eye-catching way. To overcome the hurdle of usage within analog target groups, product USPs should be communicated in a targeted manner. The product of the campaign was to be communicated as an umbrella of e-services in the sense of the platform economy.


creative implementation & digital touchpoints

We designed a digital-first campaign. The focus was on the creative implementation of the product staging. The aim was to promote the product to existing and new customers and to a younger target group through digital touchpoints.

advantages advantages

high visibilitykund:innen bindingincrease in sales

performance areas

  • Concept
    Development of a creative communication approach and adaptation to different service areas.
  • Creation
    Production with subsequent graphic editing as well as textually animated content for website/newsletter/social media and other paid measures.
  • Social Media Marketing
    Operational control of the campaign via social media as well as reporting and interpretation of the results.
ready for
Chiara Nottrott
Sales Consultant contact

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