The ebm-papst Group is the world’s leading manufacturer of fans and motors. With over 20,000 products, ebm-papst offers suitable, energy-efficient and intelligent solutions for practically every task in ventilation and drive technology.
The social media landscape is diverse and if you want to keep the attention of your target group, your concept must offer a certain uniqueness. The challenge was not only to present ebm-papst as an attractive employer, but also to show its approachability and face while focusing on the entertainment factor.
approachability and humor
We therefore decided to use a well-known social media series, which we adapted accordingly for ebm-papst. This is how the Yes-No-No Challenge came about. It would not have been possible to present the individual professions and competencies of ebm-papst in an approachable and humorous way with general questions. Thanks to the corresponding concept incl. questionnaire made this possible.
Young, cheeky, colorful – but in keeping with the CI. An intro with recognition value and various individual clips were created for the series. As well as now indispensable for social media: Subtitles. The reactions were supported with appropriate overlays such as the wrong word, icons and button overlays in gaming character.
The editing lives from the speed and the reactions. We produced with two cameras, one of which filmed in slow motion. This allowed us to capture the moments of reaction perfectly and make optimum use of them in the edit. The transitions are quick and adapted to the viewing habits of the social media audience.
Many companies have already established a large presence on TikTok. That was decisive for the concept. The decision was made to let the brand go its own way and focus on the Instagram, LinkedIn and YouTube channels. The focus was on content and the opportunity to reach other users.
The concept was developed to play out relevant content in a loud, cheeky and young way without losing its approachability. A key component was therefore the development of the questionnaire. In order to create a personal, natural atmosphere, background information about the participants was collected and they reacted spontaneously to situational content.
Head of Social Media, ebm-papst Group
- first mover
The new series achieves a first mover effect for companies in the B2B sector.
- Tapping into new target groups
Thanks to the new format, a new target group is being tapped into on social media platforms.
Through the targeted use of effects and the learned social processes, attention for the company is increased.
Our motion team implemented the client’s wishes with a constant eye on the technical requirements of the platform.
Our concept developers created a customized questionnaire for the protagonists.
Social media content
Our extensive understanding of social media forms the interface between motion and conception.