Webasto Group
Global communication & change management campaign
Webasto has set up a new Performance & Development Management process that focuses on employees in the spirit of true people centricity.
This is accompanied by the implementation of the SAP SuccessFactors “Performance & Goals” module, which, in addition to the mindset, is also intended to provide the technological basis for the upcoming change. The aim was to provide the best possible support for both from a communications and change perspective.
As one of the top 100 automotive suppliers worldwide, Webasto is actively shaping the transformation of the industry with its know-how and future-oriented solutions. With more than 50 locations worldwide, Webasto is always close to its customers around the globe and offers, among other things: Innovative roof systems for exceptional design and more enjoyment of mobility as well as powerful heating and battery systems for efficient and dynamic electromobility.
Triggering enthusiasm instead of resistance
Webasto has been a major player in the market for roof and heating systems for decades. In 2016, the decision was made not only to further expand the core business, but also to tap into new growth opportunities in the field of electromobility. In a very short time, the company has successfully established itself in this market with its extended product range.
In order to break new ground in the area of performance and development and to position the company in line with the times, a tailor-made performance and development management process including technological support was designed, which had to be introduced in such a way that it was accepted and practiced by the stakeholders concerned. The challenge was to come up with an overarching campaign motto that would appeal to employees and generate enthusiasm rather than resistance. Due to the global project focus in particular, it was important to validate communication ideas at an early stage and ensure transparency with regard to the procedure.
Sparring sessions for a coherent concept
During various sparring sessions, the content of the new performance concept was first fine-tuned in order to bring a viable and coherent concept to the road. The developed measures were then iteratively translated into an activity plan in close coordination with the project team in order to translate the messages into appealing and target group-specific formats. With the motto “We Perform. To Grow. To Win. Together.”, a communicative umbrella was created that expresses the intention of the project towards a high-performance culture and at the same time underlines the claim towards people centricity.
Benefits
- Change Management
Use of a well-founded change story as the basis for consistent storytelling during implementation. - Performance management
Rethinking the performance management process as a prerequisite for true people centricity. - Transformation
Creating synergies between content-driven and technology-driven change.
