EVENT TIP:FuturePersonal

mmmake at Zukunft Personal Europe

Modern HR work needs new approaches. In order to stay on the market and stand out against the competition, the topics of employee recruitment & retention, employer branding, corporate culture, change management, HR processes and HR strategy must be rethought. Our HXM Transformation division takes care of just that and supports customers in their HR transformation.

All the more reason for us to be delighted to be part of “Zukunft Personal”, Europe’s leading expo event all about the world of work, from September 12 to 14, 2023!

Lucas Senzel, Director HR Transformation at mmmake, together with Lisa Augusciak, Manager Human Resources Talent Acquisition at McDonald’s Deutschland LLC, will give a presentation on “We make ReCREWting palatable: From Happy Meal to Happy Deal”. Exciting insights await you on how mmmake and McDonald’s Germany have succeeded in anchoring awareness of the relevance of the topics of employer branding, recruiting and onboarding across the board in the organization. You will also learn how the quantity and quality of applications has been sustainably increased and why authentic enthusiasm is the key to success.

We look forward to seeing you there!


09/14/2023, 4:00pm-4:30pm


Zukunft Personal Europe, “Operations & Services” stage
Koelnmesse, Messeplatz 1, Hall 4/5, 50679 Cologne, Germany


Lucas Senzel, Director HXM Transformation at mmmake


We make ReCREWting tasty: From Happy Meal to Happy Deal

ready for innovation ready for innovation
ready for innovation ready for innovation
ready for innovation ready for innovation
ready for innovation ready for innovation
Lucas Senzel
Director HXM-Transformation Get in touch